Interviews are essential since they reveal many things about the future of technology, the strategies Companies follow and other important information that help users to have a better perception and understanding on the latest technologies.
In the past we have published interviews regarding CD/DVD recording Companies, but this time we'll work on a major VGA card distributor - Sapphire Tech.
Daniel Forster, Sapphire's Senior PR & Marketing manager, answers our questions about Sapphire and it's future plans.
CDRinfo : Daniel, Can you briefly share some information with us about Sapphire's past and present?
D. Forster : Sapphire has a rich history in graphics being involved in the production
boards for many years. As far as the Sapphire brand name goes it was
introduced when ATI changed their policy a couple of years ago and started
using partners. Since then we have pushed hard to become the major ATI
player and been very successful at that. In the future we will continue to
innovate and enhance our product line-up.
CDRinfo : It is known that many VGA card designers, take the manufacturer's GPU
or Nvidia), add on a cooling system, and then release it on the market in
box with software and the necessary cables. What more does Sapphire offer
consumers with it's Radeon X800 family that make it stand out?
D. Forster :We also do much of our own development. This means that we take existing
design and enhance on them by adding new features such as VIVO, Dual DVI
better memory that can attain higher speeds. We also make sure that areas
such as the signal quality are not neglected and that both all outputs
(VGA,DVI and TV-out) have perfect quality event at the highest
With the new X800 Products we have just launched a product called Toxic.
This series is aimed at the gaming enthusiast as well as the users of
systems. Toxic is based on a colour coordinated blue PCB and combined with
the newly designed Arctic cooling fan. The fan will offer great performance
and virtual silence. The fan sports heatsinks for the RAM and we will be
selecting boards for Toxic production so that they can attain higher
than normal boards. We will be adding a tool called APE (Automated
Performance Enhancer) that will enable the overclocking of the memory to
CDRinfo : Regarding the X800 performance issues, what are ATI's R420 pros compared
to Nvidia's NV40?
D. Forster : Fastest solution - plus lower power consumption and single slot - even
perfect for the popular small for factor Pcs.
I believe that ATIs R420 due to its single slot solution and low power
consumption makes it an attractive solution for both desktops and the
popular small form factor PCs. This gives the end user the power they are
looking for even with fairly weak power without having to make major
to your systems infrastructure or leading to stability issues.
CDRinfo : On the web, many disappointed consumers have recently attacked
after proving that Sapphire had cheated them with a 128-bit version Radeon
Pro card which was supposed to be 256-bit. Why did this happen and what
you going to do to remedy this?
D. Forster : Here is the full statement:
"SAPPHIRE Responds to 128-bit RADEON 9800 ATLANTIS Product Confusion Since
the roll-out of the SAPPHIRE 128-bit version of RADEON 9800 PRO core into
channel it has been brought to our attention that this model is being met
with some confusion and for this we would like to extend our sincere apologies.
Keeping with our level of interaction within the community, Sapphire is moving
to alleviate said confusion by renaming the 128-bit version to the SAPPHIRE
RADEON 9800 ATLANTIS and we are instructing each of our retail partners to
clearlyand prominently list the 128-bit specification. Further to this end,
RADEON 9800 ATLANTIS 128-bit products boxes will now be labeled with an oversized
128-bit sticker on the boxes face as well. Inquiries have been made into
our retail partners and the investigation hasyielded no findings that any
of our loyal customers have been charged the 256-bit price for the 128-bit
part. SAPPHIRE encourages any of our customers who purchased a 128-bit part
under theassumption that it was 256-bit part to exercise your right to return
your product. Should you have
difficulty finding satisfaction with your retailer, SAPPHIRE continues to
stand firmly behind ourproducts and asks you to contact SAPPHIRE directly.
Please make sure you have the correct part# for upgrade and that it
did not come in the box pictured below. 128MB Model: Part#1024-1C47-00-SA
Model: Part#1024-2C47-00-SA For end
users in the U.S. who can not return the product to the supplier feel free
to contact 909-594- 3128. You will need to present the product, sales receipt
and provide the discounted retail price difference of US$25. For end users
in Europe please
mail request for upgrades to email@example.com For end users in Asia
contact +852-2687-8888 and
request the procedure for upgrade. SAPPHIRE welcomes any and all inquiries
into this matter in keeping with our commitment to our customers and welcomes
the opportunity to continue to help outfit the gaming community with the
industries most widely respected and innovative products." North American
Press contact e-mails to: firstname.lastname@example.org"
With this we consider
the issue closed and the affected users have responded very positive to
solution we have offered.
CDRinfo : Has this issue changed Sapphire's future goals and way of thinking with
regard to consumers?
D. Forster : Yes, this has made us aware of how easy it is to overlook some issues and
will make sure that such misunderstandings will be avoided in the future.
CDRinfo : Speaking of the future, what are Sapphire's future goals and what will
it's contribution be regarding the VGA card market?
D. Forster : We have great plans for new products for the future. We are looking into
designs that tweak performance as well as offer new solutions that have
been used in the past (LCD front panels, special Utility Tools). A board
that focuses on high quality 2D image filters for professional users would
be a new option.
CDRinfo : Thanks you for conducting this interview with us, are there any comments
would like to add?
D. Forster : Yes, we would appreciate any feedback on new innovations that our users would like to see in the future. The more ideas we have to work with the
more we can achieve!