Founded in 1985, Canadian ATI has been in the business for 20 years now. The company has specialized in graphics technology, supplying products to the traditional PC market as well as the Consumer Electronics market covering mobile phones, TV sets and Set-top Boxes.

At the core of ATI’s business is the PC, for which ATI delivers leading technology powered by ATI’s Radeon graphics processors. For notebooks, ATI’s Mobility Radeon line of graphics processors for mobile products, delivers technology that offers more features without sacrificing performance, power or mobility. In addition, ATI’s consumer products include the Imageon line of processors for cell phones and Xilleon processors for the Digital Television market. ATI also supplies graphics processors for the Nintendo GameCube and has future technology agreements with both Nintendo and Xbox.

The company has more than 2,500 employees across its headquarters in Markham, Ontario, and offices in the Americas, Europe and Asia. ATI has research and development facilities in California, Florida, Massachusetts, Ontario and Pennsylvania and manufactures its products in Canada and Taiwan.

Lately, the company has been in the foreground with announcements of forthcoming and very promising graphics cards, the introduction of the CrossFire technology, as well as the cooperation of the company with Microsoft over the next generation OS Vista and the Xbox 360 gaming console.

CDRInfo had the chance to talk with ATI's Technical PR Manager for Europe, Mr Rene Froeleke, in an interview that reveals upcoming development plans from the company.