Thursday, June 21, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Micron Had a Record Quarter in Terms of Revenue and Profitability
Bose Noise-Masking Sleepbuds Will Help You Sleep
Intel to Bring Silicon-Based Security to AI and Blockchain Workloads
Microsoft to Buy Bonsai to Build 'Brains' for Autonomous Systems
Instagram Unveils 10-Minute Videos, Reaches 1 Billion Monthly Users
Foxconn to Further Expand in the U.S. Market Though Vizio
Microsoft Releases Microsoft News App For Windows 10, iOS and Android
Galaxy S9 and S9+ Sunrise Gold Available in the U.S.
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Optical Storage > China u...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 19, 2003
China unveils its own video format

In a move calculated to separate itself from new consumer electronics standards emerging elsewhere, China announced a new digital video format called Enhanced Versatile Disc (EVD), a high-definition consumer optical disk system targeted for use in much of Asia.

The EVD system, designed to record and playback digital video, audio and data, will use proprietary video codecs called VP5 and VP6 developed by On2 Technologies (New York). As part of the EVD announcement, LSI Logic also claimed to be the first semiconductor supplier to deliver high-definition EVD technology. LSI Logic said it would provide encoding and decoding technologies based on its media processor architecture called DoMiNo.

China's EVD system can store a two-hour movie in high definition resolution on a single disk without using a blue laser pick up.

The Chinese initiative flies in the face of industry forums, such as the DVD Forum and Blu-ray group, who are competing to define next-generation high-definition optical disk specifications that effectively cover the rest of the world.

Seeking to control its own destiny, China developed its first optical-based format to support high-definition playback for video disk players, home terminals and HDTV devices — tossing a wild card into the worldwide standards debate.

Among the uncertainties posed by the EVD spec is the payment of royalties. When EVD players become capable of playing current generation DVD disks, the EVD system does not necessarily abrogate any Chinese companies' obligation to pay the royalties prescribed in the DVD standard.

However, in moving on to the new high-definition system, it would be more advantageous for China to adopt On2's VP5 and VP6 rather than using MPEG-2 or emerging H.264 standards-based video codecs, said Douglas A. McIntyre, chairman, On2's president and chief executive. “It's a matter of cost and higher compression,” he said.

According to McIntyre, On2 has agreed with Chinese officials to provide its proprietary codecs at $2 per player. The company will charge no fees for disks that use On2's codecs for compression. “When you consider hundreds and thousands of disks to be sold, our scheme for no royalty fee per disk is a big advantage,” he added.

It remains unclear whether China's EVD spec will get any support from Hollywood studios. Michelle Abraham, senior analyst at In-Stat, said, “Studios are sitting on the fence about releasing any high-resolution DVD content. No one seems inclined to move.”

Chinese consumer electronics manufacturers unveiled the first EVD content and EVD optical disk players in an event held at the Great Hall of the People in Beijing on Tuesday. The event was cohosted by several government ministries.

Infodisc to spin off DVD production        All News        Infodisc to spin off DVD production
Infodisc to spin off DVD production     Optical Storage News      Infodisc to spin off DVD production

Get RSS feed Easy Print E-Mail this Message

Related News
Sprint BlackBerry Pearl is Official
Sprint BlackBerry 8830 World Phone is Available
Chinese Firms Seek to Replace DVDs with Home-grown Technology
NME Strengthens Ties With Plasmon to Promote VMD
NME Launches 1920/1080 High Definition Red Laser Players at CeBIT
NME and Beijing E-World Technology Co., Ltd To Launch Total Red Laser HD Solution
Taiwan To Cooperate with China on High Definition Format
China Approves Own Audio-video Coding Standard
Microsoft to Support Taiwanese FVD Project for HD Video
China adopts EVD as national DVD standard
Shinco shifts from DVD players to EVD players
China market: Shinco shifts from DVD players to EVD players

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .