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Monday, January 29, 2018
Facebook Focuses on Privacy Ahead of EU Law

Facebook its publishing its privacy principles for the first time and is rolling out educational videos to help users control who has access to their information.

The scope of Facebook's education campaign is to help users understand how data is used on Facebook and how they can manage their own data. The social network also plans to make users' core privacy settings easier to find.

Facebook is getting ready to deal with the European Union's General Data Protection Regulation (GDPR), which enters into force on May 25. Under GDPR, companies will be required to report data breaches within 72 hours, as well as to allow customers to export their data and delete it.

The GDPR increases the level of fines for companies found to be in breach of data protection law, potentially rising as high as 4 percent of global annual turnover or 20 million euros, whichever is higher.

Facebook has faced probes from EU regulators over its use of user data and tracking of online activities.

This year, Facebook promised to introduce a new privacy center that features core privacy settings in a single place.

The company is also developing resources that help other organizations build privacy into their services. For example, throughout 2018 Facebook is hosting workshops on data protection for small and medium businesses, beginning in Europe with a focus on the new General Data Protection Regulation. The company hosted the first workshop in Brussels last week and published a guide for frequently asked questions.

Facebook is trying to make users' privacy controls more accessible and user fiendly. For example, the audience selector tool lets users to decide who they share with for every post. Facebook promised to develop controls based on feedback from around the world.

Facebook will also include education and tools in people's day-to-day use of Facebook - like ad controls in the top right corner of every ad.

Erin Egan, Chief Privacy Officer at Facebook, underlined the fact that users wn the information they share on Facebook. "This means you decide what you share and who you share it with on Facebook, and you can change your mind. That's why we give you tools for deleting anything you've posted. We remove it from your timeline and from our servers. You can also delete your account whenever you want," he said.

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