Six months ago, Youtube launched its own take on a pay TV service, and today Google is rolling out a YouTube TV app that will work natively on living room hardware like smart TVs, streaming boxes, and game consoles.
Youtube TV included a bundle of about 40 channels for $35 a month, spiced up with YouTube's personalization, an unlimited DVR in the cloud, and some online originals. You could watch on a mobile device, computer, or throw it on your big screen with a Chromecast.
The new YouTube TV app is made for the big screen. In the next few days, you'll be able to stream live TV through the new YouTube TV app on Android TV devices including NVIDIA SHIELD and TVs with Android TV built-in, such as Sony, as well as on the Xbox One family of devices (Xbox One, Xbox One S, and soon Xbox One X). In the coming weeks Google will also be launching the new app on Smart TVs, such as LG, Samsung, Sony, along with Apple TV. The company also recently expanded the TV device support by launching voice commands with Google Home paired with Chromecast.
- Control your live TV experience with your TV's remote control or game controller.
- Google made the background dark on your TVs.
- A new Live guide made for your big screen so you can get a sneak-peek at what's airing soon.
- Background playback experience built for your big screen.
- Pick up where you left off on another device when you get home.
If you aren't a YouTube TV member, you can try it out free today and start watching on the big screen right away. YouTube TV is now available in all top 50 metro areas, covering over two-thirds of the U.S.
As the interest for web ads tailored for desktop browsers declines mobile and video advertising is picking up. Google wants to be the operating system you rely on for all your television needs.
Internet-enabled pay TV packages from Dish, Sony, and others launched nationally before YouTube got in the game, but not all of them promise that every subscriber can find their local sports and news, because they haven't done deals with all of the smaller affiliate stations.