Facebook is reportedly in talks with Hollywood studios about producing scripted, TV-quality shows, with an aim of launching original programming by late summer.

According to a Wall Street Journal report, the social networking giant has indicated that it was willing to commit to production budgets as high as $3 million per episode.

Facebook did not comment on the report.

The company is expected to release episodes in a traditional manner, instead of dropping an entire season in one go like Netflix and Amazon.com Inc, WSJ reported.

Apple has also hired co-presidents of Sony Pictures Television, Jamie Erlicht and Zack Van Amburg, earlier this month, to lead its video-programming efforts.

Apple began its move into original television series last week, with a reality show called "Planet of the Apps".