Samsung electronics will try to form a quantum dot TV alliance to pit against organic light-emitting diode (OLED front,) which is supported by rival LG Electronics and others.
"The quantum dot-based light emitting diode (QLED) TV that we will unveil at CES 2017 next month features the best possible picture quality," said an official from Samsung Electronics on Sunday. "We expect more electronics makers would manufacture quantum dot TVs after the trade show and we will share our technology and know-how with them," he added.
Samsung will call its 2017 high-end LCD models 'QLED TVs'. The company is also going to separate current TV lineup into premium Quantum-Dot QLED TVs, ultra-thin luxury LCD TVs, and low and medium-priced LCD TVs. The company is also dropping the 'SUHD' brand from its 2017 line up.
Although the Quantum-Dot technology is applied to the high-end LCD TVs, Samsung is trying to differentiate their designs by making their LCD TVs thinner than current nodels and minimize their bezel.
OLED TV makers led by its Korean rival LG Electronics point to main downsides of quantum dot TVs - limited contrast ratio and poor off-angle viewing. Samsung claims it completely combated them in the new product it will showcase at CES 2017. The company expects the future TV market would be divided into quantum-dot TVs and others.
OLED TV makers including LG Electronics, Panasonic, Phillips and Germany's Grundig and Loewe plan to lead the future high-definition TV market by making display thinner and strengthening OLED TVs' advantages. Sony is also expected to release its own OLED TV next year.
Unlike the Korean players, Japanese Sony and Panasonic and Taiwanese Innolux and AUO are placing more emphasis on offering higher level of resolution.
Samsung and LG focus on 4K (3,840 x 2,160) UHD, while the Japanese and Taiwanese companies hope to get the upper hand in the competition by focusing on the development of 8K (7,680 x 4,320) TVs.