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Monday, March 10, 2014
Samsung, Vizio Control U.S. Smart TV Market


The majority of Smart TV shipments in the United States were fulfilled by Samsung and Vizio Flat Panel TVs (FPTV) in Q4 2013, according to a Strategy Analytics research.

According to the report, Samsung was the market leader with 29.6 percent market share, followed by Vizio, which has made a strong push to challenge Samsung's dominance, gaining nearly 2 percent market share year-on-year. Sony holds only an 8.0 percent share in the overall FPTV market but its Smart TV market share was nearly double that at 17.6 percent.

Top 5 United States Smart TV and Flat Panel TV Vendors

United States Smart TV Vendor Market Share (%)

Q4 '12

Q4 '13

Change Y/Y

1. Samsung

29.5%

29.6%

0.2%

2. Vizio

22.8%

24.4%

1.7%

3. Sony

20.9%

17.6%

-3.3%

4. LG

7.9%

13.0%

5.1%

5. Panasonic

7.9%

6.9%

-1.0%

Others

11.1%

8.5%

-2.6%

United States Flat Panel TV Vendor Market Share (%)

Q4 '12

Q4 '13

Change Y/Y

1. Samsung

22.4%

25.1%

2.7%

2. Vizio

17.8%

19.4%

1.6%

3. LG

12.4%

12.9%

0.6%

4. Sony

7.0%

8.0%

1.0%

5. Panasonic

9.3%

7.2%

-2.1%

Others

31.1%

27.3%

-3.8%

Source: Strategy Analytics, Connected Home Devices Service



"We are witnessing a precipitous drop in the price delta for Smart TVs compared to their traditional counterparts, reflecting the expectation of major TV vendors that they will make more money down the road from content partnerships rather than upfront on higher hardware costs. Though it remains to be seen how quickly this scenario will materialize, the immediate need for Over-the-Top content on Ultra HD TVs may be a catalyst," said David Watkins, Director of Connected Home Devices at Strategy Analytics.




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