Wednesday, October 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Previews Windows 10
Google Offers Unlimited Cloud Storage To Students
Gionee Announced The World's Thinnest Smartphone
MPEG LA Rolls Out HEVC License
PayPal To Become An Independent Publicly Traded Company in 2015
AMD To Showcase ARM Cortex-A57-Based Hadoop on Opteron Processors
SanDisk Introduces New X300 SSD And Client SSD Upgrade Service For Corporate Environments
TSMC and ARM Announce 16nm FinFET Silicon with 64-bit ARM big.LITTLE Technology
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, February 14, 2014
Google Publishes List Of Changes In Search, Adsense, Adwords


Following three rounds of negotiations, Google has reached an agreement with the European Commission that addresses its competition concerns and has published online the commitments it made to settle case.

Commissioner Almunia announced at a press conference last week, the changes are related to Google's AdSense program, the AdWords API terms, the way Google will use website content in search and changes in the way the search results are displayed.

Specifically, Google says that the new AdSense terms will make it easier for publishers to place ads on their sites from multiple providers.

Changes to Google's AdWords API terms will allow software providers build tools for advertisers to manage campaigns across platforms.

Changes on Google's UI in search will give rival services prominence on the search results pages.

Google's suggested changes had been through two separate "market tests" which enabled the Commission to hear directly from a number of Google's competitors. In response to their feedback, Google made two rounds of further changes to its initial proposals. But this time the EC decided not to conduct a full market test which would have involved circulating it to around 125 interested parties and inviting them to submit comments, but would instead send the details only to the complainants.

The EC's decision has angered some parties, including lobby groups Fairsearch and ICOMP, who wanted to be a new market test. They also called for publication of the commitments, but Almunia declined, saying that the Commission would only publish them in full once it formally accepted them and that until then it was up to Google to decide whether to publish.

Finally, Google decided to publish its latest commitments online, available here.

The text inlcudes details of a parameter Google used to rank search results, the identities of two companies with customized contracts for Adsense For Search, and a proposal for modification of those contracts to comply with the other commitments.

In the document Google says it will make changes from the day the Commission makes the commitments legally binding on the company, or in some cases within three months of that date, and to commit to those changes for a period of five years and three months from that date.

With the approval of the Commission, it will appoint a monitoring trustee, ensuring Google's compliance with the commitments.

ICOMP's legal counsel welcomed Google's decision to publish: "This is an important and necessary step that allows third parties and consumer organisations to see the revised package. Google's behavior affects the whole online ecosystem and consumers in particular, so it is vital that all interested parties have the opportunity to review these proposals. It is even more important that the Commission listens to and takes into account their comments and analysis," wrote David Wood in a blog post.




Previous
Next
Xbox One February Update Is Going Live        All News        New Intel Haswell Processors Coming In Arpil: report
SEC to Hold Cybersecurity Roundtable After Retailer Breaches     General Computing News      Tech Companies Push for Better Wi-Fi Access

Get RSS feed Easy Print E-Mail this Message

Related News
Google Offers Unlimited Cloud Storage To Students
Google To Unveil New Music Services
EC Gives Google Privacy Guidelines
Europe Asks More Concessions From Google In Antitrust Dispute
US Government Data Requests Increased: Google
Google Adds A Steering Wheel To Its Self-Driving Cars
Google Takes a Medical Turn
EU Rejects Third Google Antitrust Deal
Google Glass Now Generally Available
Google, Photographers Settle Litigation Over Books
Google Software Accelerates Web Servers
Google to Refund Consumers at Least 19 Million Dollars to Settle FTC Complaint

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .