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Wednesday, January 15, 2014
Intel Starts The "Powered by Intel Cloud Technology" Campaign

Intel is taking its "Intel Inside" marketing campaign into cloud computing with the "Powered by Intel Cloud Technology" marketing campaign, as the company tries keep its leading position in the server market and head off competition from smaller rivals.

Intel is teaming with 16 cloud service providers (CSPs) around the world to introduce the "Intel Cloud Technology" program. This initiative will provide cloud users with a view into the technology powering a CSP's infrastructure before they purchase any services or instances.

CSPs participating in the new Intel program will be recognized by using the "Powered by Intel Cloud Technology" badge to distinguish their Intel-based instances.

The Intel Cloud Technology program builds on the collaboration between Amazon Web Services (AWS) and Intel to communicate to their customers the characteristics of the Intel technology used in AWS instances.

Rackspace, Virtustream and other data center service providers have signed onto Intel's cloud marketing campaign, the chipmaker said.

For enterprise and other IT buyers evaluating hybrid or public cloud services, CSPs participating in the Intel Cloud Technology program will provide information about available CPUs, hardware acceleration features, storage, software and network capabilities (Intel Turbo Boost Technology, Intel Advanced Vector Extensions, Intel Data Protection Technology with Advanced Encryption Standard New Instructions, and Intel Virtualization Technology.)

In addition, the Intel Cloud Finder tool, which helps end users cut through the complexity of identifying the optimal cloud service by providing comparison guidance across more than 50 CSPs for 80 end-user requirements, will be integrated with the Intel Cloud Technology program. A new feature will allow end users to select a "trial" option for these services.

Intel controls nearly all of the server market and is trying not to cede ground to AMD and other companies developing energy-efficient server chips based on technology from ARM Holdings.

Last week, Qualcomm's soon-to-be chief executive, Steve Mollenkopf, hinted that the company might develop components for low-power servers.

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