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Thursday, January 02, 2014
LG's Next-generation OLED TV Lineup Debuts At CES


LG Electronics will showcase a comprehensive OLED TV lineup at the International Consumer Electronics Show (CES) in Las Vegas from January 7-10, 2014.

Organic Light Emitting Diode display technology for TVs was introduced to the market in 2013. It's currently available in two curved, first-generation 55-inch models, one each from Samsung and LG, that cost $9,000 and $8,500 respectively.

LG's second generation of OLED is a bit more expansive although pricing and availability wasn't announced for the company's new models.

At the company's booth at CES there will be the 77-inch ULTRA HD CURVED OLED (model 77EC9800) TV along with the company's various 55- and 65-inch OLED TV models. Also on display will be the elegant GALLERY OLED TV (model 55EA8800) and the CURVED OLED TV (model 55EB9600).

"All of the exceptional OLED models we?re showcasing at CES 2014 offer the ultimate in picture quality and refined, modern aesthetics," said In-kyu Lee, Senior Vice President and head of the TV Division at LG Electronics' Home Entertainment Company. "Driving the evolution of television into the next generation, LG will continue to employ its technological and design expertise to bring impressive OLED TVs to market."



The 55-, 65- and 77-inch (77EC9800) ULTRA HD CURVED OLED TVs combine LG's proprietary WRGB OLED technology and 4K Ultra HD screen resolution (3840 x 2160 pixels). The 77EC9800?s curved screen is supported by a leaf-shaped stand.

The color temperature of each pixel on the 77-inch display is automatically controlled by the LG Color Refiner, which maintains consistency and balance. The TV's "infinite" contrast ratio is managed by LG's High Dynamic Range (HDR) algorithm. The ULTRA HD CURVED OLED TV also supports ULTRA CINEMA 3D, supporting the film-type patterned retarder (FPR) technology and Ultra HD resolution.

For more high resolution viewing options, the 77EC9800 has been equipped with LG's Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into near-4K picture quality. LG says the results are rendered even more seamless due to the error-correction capabilities of the super resolution algorithm to prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear more realistic.

LG's ULTRA HD CURVED OLED TVs are future-proof, able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A built-in decoder makes it possible to display Ultra HD content from external devices connected via the TV's HDMI, USB or LAN ports. Model 77EC9800 also incorporates LG?s newest smart TV platform.

Hidden behind the frame of the 55-inch GALLERY OLED TV (55EA8800) is the Canvas Speaker, a 2.2 channel, 100W forward-facing setup. The artistically inspired EA8800 features eGallery, which provides a variety of display modes that can be activated to create a specific mood. For instance, Gallery Mode turns the TV into a picture frame displaying some of the world's most famous works of art while Healing & Remembering Mode helps to create a warm atmosphere through mood-lifting sounds and images.

LG's latest CURVED OLED TV, the 55EB9600 suppots 1080p resolution and it is made with more recyclable materials and considerably fewer parts than its predecessor.

LG also mentioned smaller sizes of 4K resolution OLED TVs at 55- and 65-inches, neither of which the company has shown before.

To prepare for the growth in demand for OLED TVs around the world, LG is establishing production bases in a number of countries outside of Korea. The company has already completed the construction of new TV plants in Brazil, Poland, China and Thailand with an advanced facility in Mexico commencing operation this year producing OLED TVs for the North American market. Through the creation of this large-scale global OLED TV production network, LG hopes that it will be able to take an early lead in the next generation TV technology.




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