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Wednesday, December 04, 2013
Cyber Monday Sales Reach Record


This year's Cyber Monday reached $1.735 billion in desktop online spending, up 18 percent versus year ago, representing the heaviest online spending day in history and the second day this season to surpass $1 billion in sales.

According to comScore, for the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using the alternate comparison of the 4-week period preceding Thanksgiving).

The weekend after Thanksgiving posted particularly strong growth online, raking in $1.594 billion in spending for an increase of 34 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year, comScore added.

"Any notion that Cyber Monday is declining in importance appears to be completely unfounded as its strong year-over-year growth rate of 18 percent resulted in yet another record for online spending in a single day," said comScore chairman Gian Fulgoni. "While it's true that many retailers are bleeding their Cyber Monday promotions into the weekend before and the days afterward, Cyber Monday itself continues to be the most important day of the online holiday shopping season. That said, we did also see evidence of early promotions pulling some dollars forward into the weekend, so it is possible that Cyber Monday could have even been stronger were it not for the emergence of this trend."

During the five-day period from Thanksgiving through Cyber Monday, Consumer Electronics ranked as the fastest-gaining product category versus year ago, followed by Video Game Consoles & Accessories, Home & Garden, Apparel & Accessories and Sport & Fitness.

Nearly half of dollars spent online at U.S. websites on Cyber Monday originated from work computers (49.2 percent), up 2.1 percentage points from last year. Buying from home comprised the majority of the remaining share (43.5 percent) while buying at U.S. websites from international locations accounted for 7.2 percent of sales.

Visa, the world?s biggest bank-card network, said U.S. cardholders spent $7.8 billion from Thanksgiving through Dec. 2, a 30 percent increase from a year earlier. On Cyber Monday, Visa customers spent $2.6 billion, up 28 percent and the most of any day during the five-day span.

Wal-Mart Stores, the world's largest retailer, said Dec. 2 was its biggest-ever online spending day, and that Thanksgiving to Cyber Monday marked the company's highest five-day Web sales period to date. Top-selling items on Cyber Monday included an LG's 50-inch television, Apple?s iPad 2 and a Fisher-Price Power Wheels truck.

Amazon's Cyber Monday same-store sales jumped 46 percent, while EBay's climbed 32 percent, according to ChannelAdvisor Corp., which provides services to sellers on both of those sites.




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