Friday, February 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google's Waymo Sues Uber Over Self-Driving Patents
New Razer Power Bank Will Charge Your Laptop, Smartphones
New HARMAN Infotainment System Integrates Apple CarPlay Through Wireless Connectivity
TSMC Outlines Its 5nm Road Map
Qualcomm To Offer Developers VR Headset Powered By The With Snapdragon 835
New UHS-III SD Cards Will Offer Up To 624 MBps Transfer Rates
Google AI Tools Lets You Identify Malicious Comments on Your Website's Articles
Samsung Mass Produces 10nm Exynos 9 Application Processor
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 29, 2012
Google Buys Marketing Firm


Google has has agreed to buy the marketing firm Incentive Targeting, the two firms said Wednesday.

"When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision," said a blog post by the Massachusetts-based firm.

Incentive Targeting has created a marketing platform that brings together a network of supermarket chains and grocery manufacturers. The company's platform enables shopper insights into shopper preferences and puts those insights into immediate action through targeted promotional campaigns.

The effectiveness of the promotions can be measured in real time over the Internet, the company says.

The acquisition is expected to help Google work with retailers on discounts and other promotions.


Previous
Next
CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013        All News        Kodak Accepts Improved Financing
CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013     General Computing News      Google.ro and Other Romanian Domains Hijacked

Get RSS feed Easy Print E-Mail this Message

Related News
Google AI Tools Lets You Identify Malicious Comments on Your Website's Articles
Google Dominates VR Headset Shipments But Samsung Gets The VR Revenues
Google Investigated Over Alleged Practices Against Samsung's Tizen OS
EU Says Google Cloud Commitments Are Compliant With Rules For International Data Flows
Facebook, Google, Others Unite Against Fake News in France
Google Ordered To Allow Access To Foreign Emails
Alphabet Earnings Surge on Mobile And YouTube
Google Maps To Find You A Parking Spot
Google Removed 1.7 billion Bad Ads In 2016
Updated Google App For Android Will Save Results If Your Connection Is Bad
Google Assistant Coming on Android TVs
Google Buys Limes Audio

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .