Thursday, October 27, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Brings 3D Creativity To Winsdows 10, Launches Surface Studio, Surface Book i7 And Affordable VR Headset
Alphabet Cutting Jobs in Google Fiber, Pauses Expansion Plans
Nintendo Cuts Profit Forecast
Sony To Establish New Imaging Products And Solutions Company
Samsung Pay Expand In New Russia, Thailand and Malaysia
Samsung Introduces New ARTIK Smart IoT Platform Modules
iPhone Sales Declined, But Services Revenue Grew In Last Fiscal Quarter
Google's Jamboard Reinverts The Whiteboard For Collaboration in the Cloud
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 29, 2012
Google Buys Marketing Firm

Google has has agreed to buy the marketing firm Incentive Targeting, the two firms said Wednesday.

"When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision," said a blog post by the Massachusetts-based firm.

Incentive Targeting has created a marketing platform that brings together a network of supermarket chains and grocery manufacturers. The company's platform enables shopper insights into shopper preferences and puts those insights into immediate action through targeted promotional campaigns.

The effectiveness of the promotions can be measured in real time over the Internet, the company says.

The acquisition is expected to help Google work with retailers on discounts and other promotions.

CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013        All News        Kodak Accepts Improved Financing
CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013     General Computing News and Other Romanian Domains Hijacked

Get RSS feed Easy Print E-Mail this Message

Related News
Alphabet Cutting Jobs in Google Fiber, Pauses Expansion Plans
Google's Jamboard Reinverts The Whiteboard For Collaboration in the Cloud
Google Pixel XL Manufacturing Cost is in Line with Rival Smartphones
Google Raises 3rd Quarter Lobbying But Spending Falls Behind AT&T
Google To Reply to EU Charge on Shopping By November 7
Google And Facebook Build Undersea Cable From LA To Hong Kong
Google Introduces Pixel Smartphones, Affordable Daydream VR Headset, Google WiFi, Chromecast Ultra And Google Home
Google Set To unveil New Phones And Gadgets
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .