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Monday, September 17, 2012
Three New PowerShot Models From Canon


Designed for photographers of all levels, Canon today added three digital cameras - the PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras.

All three models include advancements in auto focus (AF) technology. Both the PowerShot G15 and PowerShot S110 models include a newly designed 12.1-megapixel High-Sensitivity CMOS image sensor. In addition to improvements to focusing speed and shooting speeds over their predecessors, each camera offers high-end features, such as an f/1.8-2.8 5x optical zoom lens on the PowerShot G15. The PowerShot S110 includes Wi-Fi connectivity, while the PowerShot SX50 HS boasts 50x optical zoom.

The PowerShot G15 comes with a new 28mm wide-angle f/1.8 - f/2.8 lens with 5x optical zoom. It includes Canon's HS SYSTEM where the camera's DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work in tandem to enhance low-light image quality at a maximum ISO speed of 12800. The PowerShot G15 shoots 1080p Full HD video with a built-in stereo microphone.

The PowerShot G15 also features advancements in Canon's AF system with improved AF times and reduced lag over previous G-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. While shooting still images or recording video the camera also utilizes Canon's Intelligent IS to stabilize the image and ideo.

The PowerShot G15 retains an accessory shoe for Speedlites and an optical viewfinder as an option to the 3.0-inch 922,000-dot LCD display. For even more creative options, the PowerShot G15 can accommodate additional optional accessories such as the Tele Converter Lens, a Conversion Lens Adapter to allow the attachment of a Macro Ring Lite or Macro Twin Lite to the camera, and a threaded Filter Adapter for 58mm lens filters. For the wet and wild underwater adventurer the new PowerShot G15 also has an optional WP-DC48 Waterproof Case, capable of diving to depths of up to 130 feet.

The new PowerShot S110 digital camera is Wi-Fi enabled, allowing the camera to share images and video to social networking sites through the Canon iMAGE GATEWAY or to Wi-Fi enabled devices such as iOS or Android smartphones and tablets with the free download of the Canon CameraWindow app, or to other select PowerShot cameras, or to a PC. The wireless features let the camera act as a wireless network and record GPS data acquired from a smartphone using the free download of the Canon CameraWindow app, or send images directly to a Wi-Fi compatible printer.

The PowerShot S110 includes a 24mm wide-angle lens with 5x optical zoom and f/2.0 aperture . Featuring Canon's HS SYSTEM, the PowerShot S110 camera's DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 12800. As with the PowerShot G15, the PowerShot S110 also features advancements in Canon's AF system with improved AF times and reduced lag over previous S-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. The video capabilities of the PowerShot S110 include 1080p Full HD video, built-in stereo microphone, optical zoom while shooting, and playback via HDMI output. Camera menu navigation, image playback and viewing has been made simple with a 3.0-inch wide capacitive touch panel LCD screen, along with Canon's Touch Shutter feature.

The camera's Intelligent IS system matches the shooting conditions with one of six stabilization modes. Diving and underwater enthusiasts will enjoy the new optional PowerShot S110 waterproof case.

The new PowerShot SX50 HS includes a 50x optical zoom (24-1200mm) and 24mm wide-angle lens with Optical Image Stabilization. To help maximize the potential of the 50x zoom lens, are 1080p Full HD video capabilities of the PowerShot SX50 HS with stereo sound and optical zoom while recording. The PowerShot SX50 HS includes Canon's HS SYSTEM where the camera's image processor and CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 6400.

The PowerShot SX50 HS also features advancements in Canon's AF system with improved AF times and reduced lag over previous SX-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. For tricky overhead or low-angle shots, the camera features a new 2.8-inch vari-angle LCD screen (461,000 dots) and Zoom Framing Assist to help users locate, track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. By pressing a button, the Zoom Framing Assist Seek function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when the button is released. A second Zoom Framing Assist Lock button allows the camera to lock the Image Stabilization onto the center of the frame for additional compensation of camera movement, making it much easier to keep the intended subject in frame. The camera also features an electronic viewfinder.

The PowerShot SX50 HS can be set to capture 12-bit RAW + JPEG image files for instant file back-ups and latitude with post-processing and image modification.

The new PowerShot G15, PowerShot S110 and PowerShot SX50 HS digital cameras are expected to be available in October 2012 for an estimated retail price of $499.99, $449.99 and $479.99, respectively.


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