Sony brings in the U.S. the new entry-level α SLT-A37 DSLR and the compact α NEX-F3 digital cameras.
The new α37 camera is the latest to feature Sony's Translucent Mirror Technology, which delivers a combination of fast shooting, non-stop phase detection
autofocus and continuous live image preview during still
and full HD video (60i/24p) shooting. This technology
also allows the new α37 camera to grab split-second
action with a burst of focused images. Shots can be
captured at up to seven frames per second in Tele-Zoom
High Speed Shooting Mode, where the central portion of
the sensor?s image is magnified by approximately 1.4x.
The camera has a precision 3-cross 15-point AF system
with tracking autofocus that keeps faces and fast-moving
subjects in sharp focus.
Framing and focusing is easy with the camera's
Tru-Finder electronic viewfinder, which offers a 1440k
dot resolution, high contrast and 100% field of view.
Adjustments to exposure and other creative picture
settings can be previewed in real time, either via the
Tru-Finder EVF or the tilt-angle 6.7 cm (2.7") Clear
Photo LCD screen.
Additionally, the new Auto Portrait Framing mode
identifies the subject's position in a composed image
and follows the "rule of thirds" to trim the scene and
create a framed portrait. The cropped photo is then
boosted to full resolution using Sony's By Pixel Super
Resolution technology, which uses pattern matching to
maintain image detail, tones and textures in the photo.
Both the original and cropped image files are saved for
By Pixel Super Resolution Technology is also used for
the "Clear Image Zoom" feature, which digitally doubles
the effective magnification of any lens attached to the
Inside the α37 camera there are the 16.1 effective
megapixel Exmor APS HD CMOS sensor teamed with the
latest BIONZ image processor that extends sensitivity to
an ISO 100-16000 range. Shared with all α A-mount
cameras, SteadyShot INSIDE stabilization cuts the
effects of camera shake by up to 4.0 stops for clearer
handheld images with any A-mount lens.
The α37 camera also features Superior Auto Mode,
which intelligently recognizes a wide range of scenes
and subjects and adjusts settings automatically.
A match for the α37 and other Sony A-mount camera
bodies, the new SAL18135 18-135mm F3.5-5.6 telephoto
zoom offers an 8x (approx.) zoom range in a compact
lens. The lens features a SAM design that assures smooth
and quiet autofocus operation and Direct Manual Focus
for fine-tuning of focus.
The α37 digital camera will be available in the U.S.
this June with an 18-55mm kit zoom lens (model SEL1855)
for about $600. The SAL18135 telephoto zoom lens will
be available as a stand-alone product this July for
about $500, and will be offered as a kit lens with Sony
A-mount cameras beginning this August at the below
α37 camera kit with 18-135mm lens: $800
α57 camera kit with 18-135mm lens: $1,000
α65 camera kit with 18-135mm lens: $1,200
α77 camera kit with 18-135mm lens: $1,700
Sony also today announced the α NEX-F3 digital camera,
which features the same mirrorless design as other
models in Sony's E-mount family as well as a 16.1
effective megapixel Exmor APS HD CMOS sensor, identical
in size to sensors found in traditional DSLR cameras.
The large sensor takes in more light during image
capture, resulting in low-noise photographs and detailed
Full HD videos (60i/24p).
The NEX-F3 camera also features a 180° Tiltable LCD
screen, a first for Sony's E-mount camera line.
Additionally, the new model features a useful built-in
The new NEX-F3 camera also includes the new Auto
Portrait Framing feature for creating portraits quickly.
Pixel Super Resolution Technology is also used for the
"Clear Image Zoom" feature.
Other essentials added to the new NEX-F3 camera include
the Superior Auto mode. Battery stamina has been boosted
to 470 shots (approx.) on a single charge ? an
approximate 18% improvement over its predecessor, the
The camera is compatible with the FDA-EV1S viewfinder
accessory (sold separately). The NEX-F3 model can be
charged via either USB or a standard AC outlet.
Sony is also offering the SEL18200LE E18-200mm F3.5-6.3
OSS LE telezoom lens with the new camera. The lens
features a 11x zoom range, Optical SteadyShot and Direct
The new NEX-F3 camera will be available this June in
silver, black and white with an 18-55mm kit zoom lens
(model SEL1855) for about $600. The new SEL18200LE
telezoom lens will be available this July in black for