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Thursday, May 17, 2012
Sony Introduces α37 And α NEX-F3 Cameras


Sony brings in the U.S. the new entry-level α SLT-A37 DSLR and the compact α NEX-F3 digital cameras.

The new α37 camera is the latest to feature Sony's Translucent Mirror Technology, which delivers a combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This technology also allows the new α37 camera to grab split-second action with a burst of focused images. Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor?s image is magnified by approximately 1.4x.

The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus.



Framing and focusing is easy with the camera's Tru-Finder electronic viewfinder, which offers a 1440k dot resolution, high contrast and 100% field of view. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder EVF or the tilt-angle 6.7 cm (2.7") Clear Photo LCD screen.

Additionally, the new Auto Portrait Framing mode identifies the subject's position in a composed image and follows the "rule of thirds" to trim the scene and create a framed portrait. The cropped photo is then boosted to full resolution using Sony's By Pixel Super Resolution technology, which uses pattern matching to maintain image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.

By Pixel Super Resolution Technology is also used for the "Clear Image Zoom" feature, which digitally doubles the effective magnification of any lens attached to the camera.

Inside the α37 camera there are the 16.1 effective megapixel Exmor APS HD CMOS sensor teamed with the latest BIONZ image processor that extends sensitivity to an ISO 100-16000 range. Shared with all α A-mount cameras, SteadyShot INSIDE stabilization cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

The α37 camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.

A match for the α37 and other Sony A-mount camera bodies, the new SAL18135 18-135mm F3.5-5.6 telephoto zoom offers an 8x (approx.) zoom range in a compact lens. The lens features a SAM design that assures smooth and quiet autofocus operation and Direct Manual Focus for fine-tuning of focus.

The α37 digital camera will be available in the U.S. this June with an 18-55mm kit zoom lens (model SEL1855) for about $600. The SAL18135 telephoto zoom lens will be available as a stand-alone product this July for about $500, and will be offered as a kit lens with Sony A-mount cameras beginning this August at the below approximate prices:

α37 camera kit with 18-135mm lens: $800
α57 camera kit with 18-135mm lens: $1,000
α65 camera kit with 18-135mm lens: $1,200
α77 camera kit with 18-135mm lens: $1,700

Sony also today announced the α NEX-F3 digital camera, which features the same mirrorless design as other models in Sony's E-mount family as well as a 16.1 effective megapixel Exmor APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in low-noise photographs and detailed Full HD videos (60i/24p).

The NEX-F3 camera also features a 180 Tiltable LCD screen, a first for Sony's E-mount camera line. Additionally, the new model features a useful built-in flash.

The new NEX-F3 camera also includes the new Auto Portrait Framing feature for creating portraits quickly.

Pixel Super Resolution Technology is also used for the "Clear Image Zoom" feature.



Other essentials added to the new NEX-F3 camera include the Superior Auto mode. Battery stamina has been boosted to 470 shots (approx.) on a single charge ? an approximate 18% improvement over its predecessor, the NEX-C3 model.

The camera is compatible with the FDA-EV1S viewfinder accessory (sold separately). The NEX-F3 model can be charged via either USB or a standard AC outlet.

Sony is also offering the SEL18200LE E18-200mm F3.5-6.3 OSS LE telezoom lens with the new camera. The lens features a 11x zoom range, Optical SteadyShot and Direct Manual Focus.

The new NEX-F3 camera will be available this June in silver, black and white with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SEL18200LE telezoom lens will be available this July in black for about $850.


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