Saturday, June 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Promises to Stop Reading Your Emails in Gmail
BlackBerry's Software and Services Sales Fell in Q1
Handsets Expected to be Largest Market for ICs
G.SKILL Announces New DDR4 for the Intel X299 HEDT Platform
Toshiba Open to Further Talks With Western Digital About Chip Unit Sale
Foxconn Confirms US Investment Plan
Tesla Could Enter the Music-Streaming Business
Youtube Unveils New VR180 Format
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, April 25, 2012
Google Algorithm Will Penalize 'Over-optimization'


Google is changing its search algorithm to penalize what the company calls "over-optimization" and instead favor websites with high-quality content.

Google announced Tuesday that a change in its search algorithm will punish sites that violate the company's "existing quality guidelines" and is intended to reward those "making great sites for users, not just algorithms." The change will go live over the next few days, the company said.

Search engine optimization, or SEO can be positive and constructive. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

"White hat" search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines.

The opposite of "white hat" SEO is something called "black hat webspam". In the pursuit of higher rankings or traffic, some sites use techniques that don?t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked.

"The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs," Matt Cutts, Google'ss Web spam chief, wrote at the company's blog.

In the next few days, Google is launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that Google believes are violating its existing quality guidelines. "Our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics," Cutts added.

The change will go live for all languages at the same time. For context, Google's initial algprith change (Panda) affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice, according to Google.


Previous
Next
CyberLink Rolls Out Media Suite 10        All News        LG Reports Profit On TVs, Mobiles
Sony PlayMemories Online Cloud Service Goes Live in Europe     General Computing News      LG Reports Profit On TVs, Mobiles

Get RSS feed Easy Print E-Mail this Message

Related News
Google For Jobs Gives Americans Easy Access to More Job Listings
Google Takes Steps to Remove Extremist Content on YouTube
Google to Make its Own SoCs for Tablets and Smartphones
Google Set to Take a Lead in Market of Digital Assistants
Google To Employ Machine Learning To Ad Analytics
Google Dedicates Second Day of Google I/O on Daydream, Tango, and Developer tools for VR and AR
Google I/O: Google Digital Assistant Coming to iPhone, Android O, Android Go, New TPU and VR
Google to Bring Digital Assistant To Third-party Hardware, Including the iPhone
Google Becomes More Flexible When it Comes to Banning Adsense Publishers
New Google Pixel Phone Could By Made By LG
Google Buys Successful VR Game Studio Owlchemy Labs
Google Tightens OAuth Rules to Block Phishing

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .