Sony is reportedly in talks with AU Optronics on a alliance for OLED TVs, the Yomiuri Shimbun reported today.

Loss-making Sony and AU Optronics declined to comment on the report. "Sony has made no announcement in this regard and has no comment," the japanese company said in a statement.

The report comes after Sony's new CEO last week suggested he was open to cooperation in new TV technologies as he outlined a turnaround strategy for his company.

Sony is likely to form an alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone, as Sony's South Korean rivals LG and Samsung have displayed prototype 55-inch OLED screens at the CES consumer electronics show in Las Vegas.