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Wednesday, October 26, 2011
Nokia Showcases Its First Windows Phones, Services and Accessories at Nokia World


At Nokia World, Nokia's annual event for customers, partners and developers, Nokia unveiled a portfolio of new phones, services and accessories, including the first smartphones in its Windows Phone-based Nokia Lumia range.

"Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We're driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones," said Stephen Elop, Nokia President and CEO. "From the Nokia Lumia 800 to the Nokia Asha 201, we are bringing compelling new products to the market faster than ever before. I'm incredibly proud of these new devices - and the people of Nokia who have made this happen."

"Since Nokia's major strategic shift only eight months ago, the company has found a new energy. It has provided substantial improvements to Symbian, managed to differentiate on Windows Phone and it continues to build on its strong portfolio in mobile phones," says Pete Cunningham, Principal Analyst, Canalys. "Nokia is delivering on its pledges, and is clearly demonstrating its path to future success."

Nokia Lumia 800

The Nokia Lumia 800, is Nokia's first smartphone within the Lumia range running the Windows Phone operating system. The phone features a polycarbonate body topped with a 3.7" AMOLED ClearBlack display with toughened glass stretching to the sides of the phone. The Back, Start and Search buttons on the front of the screen are set in the glass, so there are no interruptions to the smooth surface. The phone comes in three colours: black, cyan and magenta. On the back, there's an eight-megapixel auto-focus camera with Carl Zeiss optics. The camera also shoots HD video at 30 frames per second. Social sharing or online storage can happen automatically or with two taps on the interface.



Inside, there's a 1.4GHz processor and graphics co-processor driving the operating system. There's 16GB of internal user memory, with cloud computing integrated to offer 25GB of free SkyDrive storage for music and pictures. Communications are handled by a quadband reception, up to HSDPA 3G, WiFi and Bluetooth. Talktime is rated at up to 13 hours, or standby for up to 335 hours. It measures 116.5 x 61.2 x 12.1mm and weighs 142g.

The Nokia Lumia 800 takes the best of Windows Phone and adds to it with Nokia enhancements including Nokia Drive, which offers free turn-by-turn navigation and a dedicated in-car interface. Nokia Music introduces MixRadio, bringing a free, global, mobile music-streaming service with locally-relevant channels available.

Every major social network is covered, offering integration through communications and contacts. The browser, Internet Explorer 9, offers smooth performance as well as support for the latest standards such as HTML5 applications.



The Nokia Lumia 800 will be available from November in France, Germany, Italy, the Netherlands, Spain and the UK, across 31 operators. The estimated retail price is €420, before any local taxes or subsidies. Other territories including Hong Kong, India, Russia, Singapore and Taiwan will see the Nokia Lumia 800 before the end of the year, with even more markets following in early 2012.

Nokia Lumia 710

Nokia's second Windows Phone phone announced today, the Nokia Lumia 710, comes in black and white varieties, with the choice of black, white, cyan, fuchsia and yellow back covers. The 3.7-inch screen offers an 800 x 480-pixel resolution with a ClearBlack TFT. At the rear, there?s a five-megapixel auto-focus camera with an LED flash. The camera can also shoot HD video at 30 frames-per-second.

It?s designed for social, offering full integration of Facebook, Twitter and Linked-In, and photo-sharing can be done in just a couple of taps. The Internet experience on the Nokia Lumia 710 is powered by Internet Explorer 9. Added to the Windows Phone software package is Nokia Drive, offering free navigation and the latest version of Nokia Music featuring MixRadio. Also on board is the Xbox Live Hub for gaming and Outlook Mobile for corporate email accounts.



The phone is packing the same 1.4GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800. Inside there?s 8GB of user storage memory and 512MB of RAM. It has quadband radio reception, 3G up to HSDPA, WiFi and Bluetooth, so the communications options are covered. The phone measures 119 x 62.4 x 12.5mm and weighs 125.5g.

Available from the end of 2011, the Nokia Lumia 710 will first appear in Hong Kong, India, Russia, Singapore and Taiwan before becoming available in further markets in 2012. The Nokia Lumia 710 is expected to cost around €270 before any local taxes or subsidies.

Completing the mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster.



Nokia also announced its plans to introduce a portfolio of products into the US in early 2012 and into mainland China in the first half of 2012. In addition to the existing products, which include coverage for WCDMA and HSPA, Nokia also plans LTE and CDMA products to address specific local market requirements.

Asha: A new family of smarter mobile phones

Nokia also designed the Asha family of Nokia mobile phones for developing markets.

The Nokia Asha 303 combines a 2.6" touch screen with a QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind. It harnesses an 1Ghz engine, 3G and WLAN. Social networks, email and IM are easily accessible from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet.

Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40 (in selected markets). The price will vary from market to market and operator to operator. The estimated retail price for the Nokia Asha 303 will be approximately 115 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

The Nokia Asha 300 is a touch device which also offers the convenience of a keypad. The Nokia Asha 300 has an 1GHz processor and 3G, the Nokia Browser, email and instant messaging from the home screen. The Nokia Asha 300 also arrives preloaded with the Angry Birds game.

The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio, Bluetooth connectivity and can handle memory cards up to 32GB. The price will vary by market and operator. The estimated retail price for the Nokia Asha 300 will be approximately 85 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

The Nokia Asha 200 is Nokia's latest dual SIM phone with Easy Swap functionality, allowing users to change their second SIM without switching the device off. It is a fun and colorful QWERTY phone designed to meet the needs of young, urban users. The Nokia Asha 200 features integrated social networking, email and IM, adding RenRen, Orkut and Flickr support. Nokia Asha 200 makes it possible to carry thousands of songs with support for 32 GB memory cards and providing a battery for a 52-hour playback time. The price will vary by market and operator. The estimated retail price for the Nokia Asha 200 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

The single SIM version of the Nokia Asha 200 has been designed for young, price conscious users. The phone has music features including a high performing loudspeaker, enhanced stereo FM radio and ringtone tuning. Other features include the Nokia Browser, up to 32 GB memory cards and a battery for 52 hours of music playback time. The Nokia Asha 201 also supports push email as well as the popular Whatsapp messaging app. The price will vary by market and operator. The estimated retail price for the Nokia Asha 201 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the first quarter of 2012.

New Nokia Maps

With an aim to improve its location-based offering, Nokia also showcased the latest versions of Nokia Maps and Nokia Drive for Windows Phone. These and other map-related applications introduced at Nokia World aim to make Nokia Maps relevant for commuters and to find interesting places in the city where people live. In addition to its free walk-and-drive navigation for more than 100 countries worldwide, the Nokia Public Transport application tracks public transportation directly on a mobile device in more than 430 cities worldwide, including up-to-the-minute updates on bus and train routes for 45 cities.

Nokia also introduced Nokia Pulse, which allows location-tagged updates and photos to be sent privately, adding location to conversations with the people that matter most.

Nokia also showcased Nokia Live View, which turns the phone's camera view finder into a reality augmenting tool. With Nokia Live View, a phone can be pointed to a building or street and the names of the places become superimposed over them, offering one click access to detailed information about businesses, restaurant or attractions. All the applications are available at Nokia's Beta Labs (betalabs.nokia.com).


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