Monday, May 25, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Charter To Buy Time Warner Cable: reports
Apple iOS 9 Could Give New Breath To Your Old iPhone 4, iPad Mini
New Intel Purley Xeon Processors Coming in 2017
Thermaltake Suppressor F51 Mid-tower Chassis Coming At Computex
New Fujitsu ARROWS NX F-04G Smartphone Supports Iris Authentication
Daimler and Qualcomm To Collborate On Connected Car Technologies
Microsoft, Salesforce Talks Stall On Pricing: report
Apple Posts Photo Of New iPhone
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Elpida ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Sunday, September 18, 2011
Elpida Responds to Strong Yen and Declining DRAM Prices


Elpida Memory, Inc., the world's third largest Japanese Dynamic Random Access Memory maker, announced a plan of action in response to historically high yen against the dollar and DRAM market deterioration.

Since the beginning of May 2010, when the foreign exchange (forex) rate was 95 yen to one US dollar, the Japanese yen has steadily appreciated. In early September last year the yen was at 85 to the dollar, but in August this year it temporarily reached 75, a record level of currency strength. More recently the yen has been in the neighborhood of 77 to the dollar.

In the face of current expectations that the yen will remain strong for the immediate future, DRAM product prices have fallen by about one-third compared to a year earlier, resulting in an extremely harsh business environment for Elpida. To address this rapidly deteriorating market situation, the company will make aN effort to strengthen its management response. The actions it plans to take are described below.

(1) In a response to downward pricing pressure, Elpida's mainstream DRAM chip density will be shifted from the current 2-gigabit to a large density 4-gigabit.

(2) Elpida will reduce production cost at the Hiroshima Plant by moving to more advanced manufacturing processes. The current mainstream manufacturing process of 40 nanometer used in Hiroshima will be shifter to 30nm and below process technologies as quickly as possible.

(3) Procurement policy would be changed in order to reduce currency risks under this micro/macro economy circumstances. We will expand our US dollar-based purchases to help minimizing forex risks. Furthermore, we are considering speeding up unifying global procurement strategies including buying materials and equipments and so on.

(4) In the event yen appreciation and adverse DRAM market condition were to continue, Elpida will examine further optimization of the production allocation among Elpida group appropriate to product application. One step under consideration is a gradual transfer of part of production capacity at the Hiroshima Plant to the company's highly cost-competitive subsidiary Rexchip Electronics Corporation in Taiwan. A feasibility study covering this possible capacity transfer is now underway. In regard to employment, the study assumes that any affected workers at the Hiroshima Plant would be absorbed into or transferred inside Elpida group.

(5) In regard to patent strategy, Elpida plans to make more aggressive use of its intellectual property rights and seeks patent revenue increase.

(6) Expenses will be further reduced by narrowing down the number of product in development operations and by promoting rationalization and efficiencies in back-office departments. In regards to employment practices, mid-career recruiting will be restricted. Company's plan for hiring university graduates will not change. Lastly, the president and CEO of Elpida will not accept actual monthly payments for the present.


Previous
Next
Canon Introduces New IXY Digital Cameras        All News        Sony To Offer SDK For Playstation Suite
Windows 8 To Offer Better Protection Against Malware     General Computing News      Samsung, Apple Patent Fight Spreads to France

Get RSS feed Easy Print E-Mail this Message

Related News
Elpida Memory Becomes Micron Memory Japan
Micron Acquires Elpida, Enhances Its DRAM Portfolio
Elpida Acquisition To Close This Month
Micron Closer To Elpida Memory Deal
Tokyo High Court Dismissed Creditor Appeals Against Elpida's Reorganization plan
Elpida Creditors Appeal Court's Approval of Company's Purchase
Tokyo Court Approves Elpida Reorganization Plan
China Clears Elpida's Acquisition By Micron
Japan Fair Trade Commission Clear Micron's Acquisition Of Elpida
Court Approves Elpida's Reorganization Plan
Risks Come with Rewards in Micron's Purchase of Elpida
Elpida Bondholders Oppose Micron Takeover

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .