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Tuesday, August 02, 2011
LG Unveils Latest 3D NANO FULL Backlit Led TV

Today in Seoul, Korea, LG Electronics (LG) took the wraps off its newest development in home entertainment, the LW980S. The TV combines LG's CINEMA 3D technology, Smart TV functions and NANO FULL LED all in one sleek package.

"The LW980S is the crown jewel of TVs as it includes the most advanced technologies and features we've developed at LG over the years," said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. "We?ve set a new benchmark in connectivity, picture quality and sheer viewing enjoyment."

Addressing one of the big sticking points of conventional 3D TVs, the LW980S comes with comfortable glasses that don't need to be recharged and are easily replaceable. The LW980S tackles the thorny issue of not enough content with a proprietary 2D to 3D conversion technology that promises a ready supply of shows and movies in high quality 3D.

CINEMA 3D 3D display technology has received the "Flicker-Free" certification from TUV and Intertek, two European testing agencies. Also, Wide Viewing Angle ensures they can watch the TV from practically any position in front of the TV.

And with 3D Video-on-Demand - available through LG Apps - viewers will never be short of content to watch at home. Using the Magic Motion Remote Control, LW980S users get access to all the Premium Content they could want with just a couple of clicks on the mouse-like control. Moreover, Smart Share makes it a cinch to share content between the user's TV, mobile phone and other digital devices.

The LW980S's viewing experience is further enhanced by LG's NANO FULL LED lighting technology. Via an extremely thin film printed with minuscule dots, NANO FULL LED disperses light more evenly across the screen, to create brighter and smoother pictures. TruMotion 400Hz ensures those pictures stay silky smooth, no matter how fast the action.

LG's LW980S will be shown to international audiences for the first time at Internationale Funkausstellung Berlin (IFA Berlin), the global trade show for consumer electronics and home appliances taking place from September 2-7 in Germany.

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