Monday, December 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Introduces SE790C Curved Monitor
Chinese Motion-sensing VR Glasses Coming On Kickstarter
Kodak Returns To CES With Consumer Product Line
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > Games > Kinect ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, June 22, 2011
Kinect Powers Ineractive TV Ads


Microsoft announced Tuesday it will bring interactive ads to Xbox360 consoles using the voice and gesture recognizing capabilities of Kinect controllers.

At the Cannes International Advertising Festival, Microsoft introduced NUads, which transforms traditional, linear TV advertising into an interactive experience by using the voice-and gesture-control of Kinect for Xbox 360.

Mark Kroese, General Manager of Microsoft's Advertising Business Group, said that "NUads unties the Gordian knot of interactive television, and by extension, interactive advertising."

In late 2010, Microsoft delivered Kinect. For the first time, audiences could interact with the largest screen in the home, from ten feet away, through natural voice and gesture. Audiences began to engage in an active, two-way, dialogue with the content on their TV, sans remote.

The Kinect sensor brought NUI to the TV, and built the foundation for another much-anticipated leap forward: interactive television. Advertisers and audiences have been ready for some time, but the underlying platform has not existed.

Micrsosoft demonstrated five NUads formats. The demo included the following scenarios of ads that could be placed across the Xbox LIVE experience:

Social advocacy. A simple voice command such as "Xbox Tweet" gives the consumer the ability to share something about a brand with their friends.



Request for information (RFI): Say "Xbox More," and you can request additional information and/or a discount coupon to be sent directly to your email inbox.

Near me: Say "Xbox Near Me" to locate a retailer near you, and receive a text message with the location.



Schedule an event: "Xbox Schedule" sends you a calendar reminder about an upcoming show.



Vote for your favorite: With just a wave of a hand, audiences can easily convey their preferences. For example, while watching a trailer for the Green Lantern movie, there would be a prompt asking: "which is your favorite villain?" or "Do you have plans to go see this movie?" Read time voting and audience feedback has finally come to the TV.

Microsoft has already ramped up voice capabilities in Kinect to allow Xbox users not only to give commands to in-game characters but also to speak Bing searches for games, movies, television shows, music and other entertainment content.

The company has sold more than 10 million of the gesture-sensing Kinect accessories for the Xbox 360 worldwide since they hit the market in November.

Kinect uses a 3D camera and motion recognition software to let people play videogames on the Xbox 360 using natural body movements and voice commands instead of hand-held controllers.


Previous
Next
Elpida Develops Ultra-thin Mobile RAM Package        All News        U.K Police Arrests Teen Hacker
Electronic Arts' Database Hacked     Games News      Sony Releases New PS3 Console In Japan

Get RSS feed Easy Print E-Mail this Message

Related News
Rumor Mill: Xbox 720 or "Durango" Will Be Touch-controlled, Support 3D
New Apps For Xbox 360 Released
Xbox 360 Sells Nearly 1M Consoles in Biggest Week in Xbox History
Kinect for Xbox 360 Brings Playful Learning To Kids
Xbox 360 250GB Holiday Bundles
Xbox 360 is Gettng a 320 GB Media Hard Drive
August Update Brings ESPN to Xbox 360
Xbox 360 Wireless Headset with Bluetooth and a new Media Remote Available
Xbox 360 Limited Edition Kinect Star Wars Bundle Announced
Microsoft Releases Kinect for Windows SDK
Xbox 360 Wireless Speed Wheel And Cloud Storage Coming to Xbox
E3: Microsoft Adds TV to Xbox, Unveils New Game LineUp

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .