Saturday, October 22, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
TSMC, GlobalFoundries/Samsung To Present Their 7nm CMOS Platforms At IEDM
Hon Hai Gains Apple Mac Orders From Quanta
AT&T In Advanced Talks With Time Warner On Merger
LG's Next Flagship G6 Smartphone Won't be Modular
Samsung to Exchange Galaxy Note 7 with New Galaxy S8
Qualcomm Said to Be Near A Deal With NXP
AMD Revenue Forecast Falls Short of Estimates
Microsoft Cloud Strength Highlights First Quarter Results
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 13, 2011
Google Buys Display Advertising Company Admeld

Google has signed an agreement to acquire Admeld, a New York-based yield optimization firm.

Google did not disclose the financial terms of the deal. Last week, TechCrunch reported last week that Google paid roughly $400 million, citing anonymous sources.

New York-based AdMeld provides "yield management" technology, which allows Web publishers to instantly sell display ads, as Web surfers visit different pages on a site.

"Some publishers work with a "yield optimization" provider that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does," said Neal Mohan, Vice President of Display Advertising at Google.

Formed just over three years ago, the Admeld team has developed a service that is helping many major publishers manage their ad space more efficiently and profitably.

By combining Admeld's services and technology with Google's offerings, Google is investing in what its hopes will be an improved era of flexible ad management tools for major publishers.

"Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan added.

Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers.

AMD Launches A-Series Of APUs        All News        AMD Details Mobile Llano APUs
Google Brings Voice and Image Recognition To Desktop Search, Releases Instant Pages     General Computing News      NEC Content Addressable Memory Stores Data without Using Power

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Reply to EU Charge on Shopping By November 7
Google And Facebook Build Undersea Cable From LA To Hong Kong
Google Introduces Pixel Smartphones, Affordable Daydream VR Headset, Google WiFi, Chromecast Ultra And Google Home
Google Set To unveil New Phones And Gadgets
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event
Google Announces Trip-Planning App
Japan Could Probe Apple And Google Over Unfair Practices
Google to Buy Apigee for $625 Million
Google to Expand Waze Carpooling In San Francisco

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .