Sunday, June 25, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Parts of Windows 10 Source Code Leaked Online
Hackers Attacked U.K. Parliament
Google Promises to Stop Reading Your Emails in Gmail
BlackBerry's Software and Services Sales Fell in Q1
Handsets Expected to be Largest Market for ICs
G.SKILL Announces New DDR4 for the Intel X299 HEDT Platform
Toshiba Open to Further Talks With Western Digital About Chip Unit Sale
Foxconn Confirms US Investment Plan
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 13, 2011
Google Buys Display Advertising Company Admeld


Google has signed an agreement to acquire Admeld, a New York-based yield optimization firm.

Google did not disclose the financial terms of the deal. Last week, TechCrunch reported last week that Google paid roughly $400 million, citing anonymous sources.

New York-based AdMeld provides "yield management" technology, which allows Web publishers to instantly sell display ads, as Web surfers visit different pages on a site.

"Some publishers work with a "yield optimization" provider that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does," said Neal Mohan, Vice President of Display Advertising at Google.

Formed just over three years ago, the Admeld team has developed a service that is helping many major publishers manage their ad space more efficiently and profitably.

By combining Admeld's services and technology with Google's offerings, Google is investing in what its hopes will be an improved era of flexible ad management tools for major publishers.

"Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan added.

Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers.


Previous
Next
AMD Launches A-Series Of APUs        All News        AMD Details Mobile Llano APUs
Google Brings Voice and Image Recognition To Desktop Search, Releases Instant Pages     General Computing News      NEC Content Addressable Memory Stores Data without Using Power

Get RSS feed Easy Print E-Mail this Message

Related News
Google For Jobs Gives Americans Easy Access to More Job Listings
Google Takes Steps to Remove Extremist Content on YouTube
Google to Make its Own SoCs for Tablets and Smartphones
Google Set to Take a Lead in Market of Digital Assistants
Google To Employ Machine Learning To Ad Analytics
Google Dedicates Second Day of Google I/O on Daydream, Tango, and Developer tools for VR and AR
Google I/O: Google Digital Assistant Coming to iPhone, Android O, Android Go, New TPU and VR
Google to Bring Digital Assistant To Third-party Hardware, Including the iPhone
Google Becomes More Flexible When it Comes to Banning Adsense Publishers
New Google Pixel Phone Could By Made By LG
Google Buys Successful VR Game Studio Owlchemy Labs
Google Tightens OAuth Rules to Block Phishing

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .