Wednesday, June 03, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Mobile Payment System Coming In September
Toshiba Partners with Microsoft to Deliver New Internet of Things Solutions
Kingston Releases USB Type-C Flash Drive
AMD Targets Notebooks and All-in-Ones With 6th Generation A-Series Processor
Computex: Micron Announces New High-Capacity, 16nm Triple-Level-Cell NAND
BlackBerry 10.3.2 and BlackBerry Blend 1.2 Coming to All BlackBerry 10 Devices
Instagram To Open Up Its Advertising Platform
G.SKILL at Computex 2015
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 13, 2011
Google Buys Display Advertising Company Admeld


Google has signed an agreement to acquire Admeld, a New York-based yield optimization firm.

Google did not disclose the financial terms of the deal. Last week, TechCrunch reported last week that Google paid roughly $400 million, citing anonymous sources.

New York-based AdMeld provides "yield management" technology, which allows Web publishers to instantly sell display ads, as Web surfers visit different pages on a site.

"Some publishers work with a "yield optimization" provider that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does," said Neal Mohan, Vice President of Display Advertising at Google.

Formed just over three years ago, the Admeld team has developed a service that is helping many major publishers manage their ad space more efficiently and profitably.

By combining Admeld's services and technology with Google's offerings, Google is investing in what its hopes will be an improved era of flexible ad management tools for major publishers.

"Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan added.

Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers.


Previous
Next
AMD Launches A-Series Of APUs        All News        AMD Details Mobile Llano APUs
Google Brings Voice and Image Recognition To Desktop Search, Releases Instant Pages     General Computing News      NEC Content Addressable Memory Stores Data without Using Power

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Offer More Privacy Controls
Project Tango's World-sensing Cameras To Come In Qualcomm's Reference Phone Designs
Google Tries To Make Wearables Smarter
Google Unveils Android M at Annual Conference
Google Cardboard VR Gadget And New Android Version Among I/O Highlights
Google To Unveil New Web Photo Tool
Google app To Show Tweets
Google To Add 'Buy' buttons to Search Results
Google Disclosed More Data In Its Transparency Report
Google Admits That Its Self-driving Cars have Been Engaged In Accidents
Google Lets You Order A Pizza Through Mobile Search
Google Opens Its BigTable Technology To The Public

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .