Tuesday, June 30, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
FIDO Alliance Specifications Add Support for NFC and Bluetooth
Apple Music Goes Live
New Acer Curved IPS Display Comes With AMD FreeSync Support
New Meizu MX5 Unveils In China
Apple Behind E-Books Price-fixing Scheme, Court Rules
EU To End Roaming Charges in 2017
Huawei Honor 7 Relased With 20MP phase-detection Camera
Sprint Has A New, All-included Rate Plan For You
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 13, 2011
Google Buys Display Advertising Company Admeld


Google has signed an agreement to acquire Admeld, a New York-based yield optimization firm.

Google did not disclose the financial terms of the deal. Last week, TechCrunch reported last week that Google paid roughly $400 million, citing anonymous sources.

New York-based AdMeld provides "yield management" technology, which allows Web publishers to instantly sell display ads, as Web surfers visit different pages on a site.

"Some publishers work with a "yield optimization" provider that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does," said Neal Mohan, Vice President of Display Advertising at Google.

Formed just over three years ago, the Admeld team has developed a service that is helping many major publishers manage their ad space more efficiently and profitably.

By combining Admeld's services and technology with Google's offerings, Google is investing in what its hopes will be an improved era of flexible ad management tools for major publishers.

"Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan added.

Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers.


Previous
Next
AMD Launches A-Series Of APUs        All News        AMD Details Mobile Llano APUs
Google Brings Voice and Image Recognition To Desktop Search, Releases Instant Pages     General Computing News      NEC Content Addressable Memory Stores Data without Using Power

Get RSS feed Easy Print E-Mail this Message

Related News
Google Loses Appeal In Case Against Oracle
Google Search Is Favoring The company's Own Services: researchers
Google Self-driving Cars Appear In California Streets
Google Responds To Apple Music With Free Streaming Service
Google Develops Health-Tracking Wristband
Google Introduces the News Lab
Google To Remove "Revenge porn" From Search Results
Google Details Its New Data Center Networks
Google's Nest Refreshes Entire Product Line
French Regulator Orders Google to Apply Delisting On All Domain Names of The Search Engine
Google Launches Sidewalk Labs
Google Reveals Some Robot Car Crash Details

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .