Friday, May 06, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
U.S. ITC To Probe Smartphone Vendors
Facebook Loses Suit Over Storing Biometric Data
Apple and SAP to Develop Business Apps For iPhone And iPad
Upgrading To Windows 10 Will Cost $119 After July
Amazon To Take Stake In Cargo Airline
HTC Sets Up New Company
Samsung 4K Blu-ray Player Gets UHD Alliance Certification
Google, Fiat Chrysler To Work Together On Self-driving Vehicles
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 13, 2011
Google Buys Display Advertising Company Admeld


Google has signed an agreement to acquire Admeld, a New York-based yield optimization firm.

Google did not disclose the financial terms of the deal. Last week, TechCrunch reported last week that Google paid roughly $400 million, citing anonymous sources.

New York-based AdMeld provides "yield management" technology, which allows Web publishers to instantly sell display ads, as Web surfers visit different pages on a site.

"Some publishers work with a "yield optimization" provider that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does," said Neal Mohan, Vice President of Display Advertising at Google.

Formed just over three years ago, the Admeld team has developed a service that is helping many major publishers manage their ad space more efficiently and profitably.

By combining Admeld's services and technology with Google's offerings, Google is investing in what its hopes will be an improved era of flexible ad management tools for major publishers.

"Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space," Mohan added.

Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers.


Previous
Next
AMD Launches A-Series Of APUs        All News        AMD Details Mobile Llano APUs
Google Brings Voice and Image Recognition To Desktop Search, Releases Instant Pages     General Computing News      NEC Content Addressable Memory Stores Data without Using Power

Get RSS feed Easy Print E-Mail this Message

Related News
Google, Fiat Chrysler To Work Together On Self-driving Vehicles
Google's Pichai Sees the End of Computers
AT&T To Take On Google Fiber With Super-Fast Broadband Services
Microsoft, Google Drop Complaints Against Each Other
Ad Business Keeps Fuelling Google's Alphabet Profit
Europe Sends Statement of Objections to Google on Android And Applications
Google Is Facing Charges Over Android
Supreme Court Lets Fair Use Ruling Stand in Google Books Litigation
Google Wants To Get Your Home Phone On Google Fiber
French Data Wathdog Fines Google Over 'Right to be Forgotten'
Russian Court Says Google Violated Antimonopoly Legislation
Google's AlphaGo AI Machine Defeated in Fourth Game

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .