Thursday, August 21, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sony Offers New Smart Tennis Sensor
Microsoft to Announce Windows 9 on September Event: report
Acer Unveils New Chromebox CXI and Chromebook 11
Fraunhofer To Showcase The Future Of TV at IBC
Intel, Chunghwa Telecom Team up on Internet of Things
Sharp Launches 12-Mpixel CMOS Sensor for 4k Video
LG Delivers New Bluetooth Minibeam Projector, More L Series Smartphones
HP Reports Revenue Gain
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Consumer Electronics > Survey ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, May 25, 2011
Survey Among 3DTV Owners Shows a Promising Outlook for Home 3D Adoption


The Digital Entertainment Group today unveiled the findings of a study that provides a look at the first-hand experiences of nearly 3,100 3D-compatible television (3DTV) owners. Consumers reported a positive entertainment experience and enthusiasm about the future of 3D content.

The report was based on a study conducted this spring by market research firm SmithGeiger and was focused on the experience of actual 3DTV owners.

Respondents were asked to assess a number of 3DTV factors, including: picture quality, perceived price differences, viewing satisfaction, content preferences, and reaction to 3D glasses.

Overall, the results of the research showed that consumers are very satisfied with the home 3D experience. Of those who view programming in 3D, an 88 percent rated the 3D picture quality positively, compared to 91 percent for their 2D picture quality. And, 24 percent of those who view 3D at home reported watching more television - both in 2D and 3D - since purchasing their new 3DTV. Also, 85 percent of 3DTV owners surveyed would prefer to watch half, most, or all of their programs in 3D. These consumers also reported that the majority of home entertainment in 3D is better than in 2D, with 3DTV owners naming feature films on Blu-ray as their favorite 3D programming.

Consumers believe the upgrade to 3D was well worth the price. The vast majority of 3DTV owners stated that they paid a relatively small additional fee for 3D capability, and that the feature made their television worth the extra dollars paid. Nearly 80 percent of those surveyed said that their 3DTVs were either less expensive, about the same, or just a little more expensive than a comparable HDTV without 3D capability. On average, those surveyed by the DEG paid just over $2000 for their 3DTV, with more than half paying less than $2000.

Many have speculated that a key factor slowing 3D adoption was the glasses. According to the DEG study, that is not the case; of the 3,100 3DTV owners surveyed, only a handful experienced any discomfort when using active shutter 3D glasses. More than 4 out of 5 of (83 percent) stated that it takes either no time or just a few minutes to adjust to wearing 3D glasses. Additionally, of those surveyed, 74 percent own two or more pairs of glasses, with 33 percent buying an extra set during their initial 3DTV purchase. More than half (52 percent) of these 3DTV owners also received at least one set of glasses bundled with their television. With an average of 2.38 pairs of glasses per home, it is clear that 3DTV owners are actively using their 3DTVs for viewing 3D.

The DEG study found that 3DTV owners watch a variety of 3D movies, games and sports, and expect even more soon. The findings show that feature films on Blu-ray 3D are the top 3D programming choice (78 percent), with animated movies on Blu-ray (77 percent) and nature or wildlife programs (75 percent) close behind. Football games (67 percent) and other sports were also highlighted as preferred types of home 3D content.

In addition to enjoying their 3DTVs, more than 7 out of 10 of those surveyed by the DEG use a Blu-ray 3D or 3D-capable player. And (44 percent) of those owners also purchased their Blu-ray player bundled with their 3DTV. Many of these consumers are already using their 3DTVs to watch Blu-ray 3D movies, with most having recently purchased or rented a Blu-ray 3D title. Additionally, 22 percent purchased that movie when they bought their 3DTVs.

Also, 28 percent of all 3DTV owners reported owning a PlayStation3 system, with 78 percent of these owners having already upgraded their PS3 to watch 3D movies, while 76 percent upgraded their PS3 to play 3D videogames. Also 68 percent have already purchased a 3D video game, and a 42 percent of gamers are playing 25 percent or more of their game time in 3D. In addition to Blu-ray players and PS3s, 40 percent of owners are receiving 3D content through a cable or satellite channel.

The consumers surveyed in the DEG's study, were predominantly male (86 percent) and married, (71 percent), with an average age of 51 years old. The average income was just under $99,000, although 38 percent of those surveyed reported earning less than $75,000. Additionally, 78 percent of these 3DTV owners said that their sets are also viewed by their spouses or significant others; and 86 percent of these owners have children at home who also watch their 3DTVs on a regular basis.

The survey measured the inclinations and behavior of purchasers of 3D-compatible televisions in the U.S. from companies LG, Mitsubishi, Panasonic, Samsung and Sony. The majority of these owners (92 percent) own just one 3DTV, and nearly all of those televisions (90 percent) are located in the living room or family room where the entire family can use it. Of those with a second 3DTV, nearly half (47 percent), use it primarily in the master bedroom. The majority of 3DTV owners surveyed (89 percent) own a 3DTV that measures 50 inches or larger.

The study's results were presented to media and analysts at the Connected TV and 3D: Supplying the Demand event in New York by Ron Sanders, President, DEG and President, Warner Home Video.

The 3,065 respondents were all 3DTV owners who had purchased their sets within the past 15 months. The sample was provided by five manufacturers who are DEG, but the data analysis was done entirely by SmithGeiger. The survey was conducted online from March 1 to March 31.


Previous
Next
Amazon.com Introduces Cheaper Kindle 3G        All News        Intel Creates AppUp Small Business Service on Hybrid Cloud
Amazon.com Introduces Cheaper Kindle 3G     Consumer Electronics News      Foxconn Plant Explosion in China To Cause Production Disruption of iPad 2

Get RSS feed Easy Print E-Mail this Message

Related News
LG Expands List Of Games For Cinema 3D Smart TV
Demand for 3D Optical Film Rises as Passive 3D TV Competes with Shutter Glass
Sony's 2013 BRAVIA TVs Arrive In U.S. Stores
LG Teases With Smarter TV Lineup at CES
3doo App Brings 3D Content To Newest LG TVs
LG Introduces New IPS Monitors, First Ultra Definition Smart TV
SAMSUNG Unveils New 75-Inch Flagship TV and Gesture Controlled Angry Birds Smart TV App
LG To Appear At Comic-con
Mitsubishi New Real Laserview LCD TVs Feature Improved Color Reproduction
3D TV Sales Grow But Consumer Engagement with 3D Remains Low
LG Releases 3D Content Service
Sony's 2012 BRAVIA TVs Hit Stores

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .