Primera Technology today announced its new RX900 Color RFID Printer is now shipping.

RX900 is a full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications.

RX900 is designed for applications that need both color and RFID, including file folder tracking, retail and apparel tags, data tape tracking or pharmaceutical labels.

Printer drivers are included for Windows XP/Vista/7 along with NiceLabel SE for Primera and a starter version of Seagull Scientific's BarTender label design/RFID software.

RX900 is priced at $4995 (MSRP) in the USA and Canada. It is available now from Primera's resellers and distributors worldwide and at www.primerastore.com.