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Wednesday, January 05, 2011
Intel Says Sandybridge Insider Feature Is Not Another DRM

Intel Insider, a Sandybridge feature that delivers quality movies to your PC, is not another Digital Rights Management (DRM) scheme, according to Intel.

There have been stories describing Intel Insider as a 'DRM' technology. DRM is used to control the use of digital media by controlling access, and preventing the ability to copy media such as movies. This means that if you pay only a rental fee, your service provider decides when and for how long you will be able to view your movie. Or if you buy a film it will let you keep and view it forever, but not copy it and share it with your friends, or burn it onto a DVD, mass produce it and sell it on the streets.

Since DRM is a piece of software and not hardware, Intel claims that the 'Intel Insider' feature of the upcoming Sandybridge chips is NOT a DRM technology.

Intel describes the 'Intel Insider' as "a service that enables consumers to enjoy premium Hollywood feature films streamed to their PC in high quality 1080P high definition." Currently this service does not exist because the movie studios are concerned about protecting their content, and making sure that it cannot be stolen or used illegally. So Intel created Intel insider, an extra layer of content protection.

"Think of it as an armoured truck carrying the movie from the Internet to your display, it keeps the data safe from pirates, but still lets you enjoy your legally acquired movie in the best possible quality," Intel's PR manager wrote at his blog. "This technology is built into the new Intel chips and will become even more important once wireless display technology like Intel?s WiDi become more popular, as it would prevent pirates from stealing movies remotely just by snooping the airwaves. WiDi enables you to wirelessly beam video to your big screen TV easily and in HD," he added.

Intel has a lot of these kinds of technologies that keep data safe. For example the company's chips include AES-NI, a technology that speeds up encryption and decryption of data and improves performance when you access secure websites like your online banking system. This keeps your credit card numbers safe.

Modern PC?s with components from chip makers such as Intel, AMD and Nvidia already support another feature called 'HDCP' or High-Bandwidth Digital Content Protection - a system that keeps the contents of media such as Blu-Ray movies secure between the Blu-Ray player or PC and your big screen TV.

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