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Tuesday, September 14, 2010
LG Launches New Optimus Smartphones

LG aims to sell 10 million of its first smartphone, Optimus One, which will be distributed globally through some 120 carriers.

LG today launched LG Optimus One and LG Optimus Chic, two smartphones from the company's Optimus series of smart devices. The smartphones are powered by Android 2.2 (Froyo) and have been optimized for Google Mobile Services.

LG Optimus One and LG Optimus Chic are among the earliest smartphones to launch with Android 2.2, Froyo, the latest version of the Android platform, which allows faster and smoother internet browsing, web-page loading, application pop-ups and multi-tasking.

The devices also enable professionals to sync with Outlook Calendar, while offering portable Wi-Fi hotspots to share a single 3G connection. The devices are optimized for popular Google Mobile Services including Google Voice Search, Google Voice Actions, Google Goggles, Google Shopper and Google Maps with Navigation, and also offer access to Android Market with more than 80,000 applications.

"LG is offering the gateway into the smartphone world with the LG Optimus One and the LG Optimus Chic that offer the distinctive benefits of smartphones, in intuitive, approachable packages," said Skott Ahn, CEO and president of LG Mobile Communications Company. "LG has a vision of helping people access information fast and easily, no matter where they are. We believe the Optimus series will play a significant role in accomplishing our vision."

LG Optimus One

In creating the LG Optimus One "with Google", a team of R&D experts at LG incorporated and optimized the device for the Froyo platform and Google Mobile Services.

Featuring a fun, user-friendly user interface, LG Optimus One includes the exclusive LG App Advisor, which recommends 10 highly rated applications every two weeks. The uniquely designed LG UI (user interface) and new accessories such as carkit cradle offer users easier and more intuitive ways to enjoy all the benefits of the brand-new Froyo.

The phone also features a camera with face tracking and smile shot, a 3.2" wide HVGA screen and a 1500mAh capacity battery.

LG Optimus Chic

LG Optimus Chic?s, curved lines provide a solid grip and the two-color variants make the smartphone as stylish as the person carrying it. LG Optimus Chic?s touch-sensitive buttons complete the device?s minimalist look.

LG Optimus Chic also offers an on-screen phone feature which allows users to remotely control the device from their PCs. Plus, via LG Air Sync, it keeps users up-to-date with its ability to wirelessly sync contacts, photos and other vital information with computer and cloud database. Compatible with DLNA (Digital Living Network Alliance), multimedia content can be shared with other DLNA certified devices such as TVs, AV systems and laptop computers.

LG Optimus One will be available in over 90 countries via 120 partners. It will arrive in most of Europe in October followed by other EMEA and Asia-Pacific countries. LG Optimus Chic will be available in Europe starting in November with other markets in Asia-Pacific to follow soon after.

LG reported a record loss from handset sales last quarter and warned of a similar loss this quarter, as it failed to introduce a strong smartphone lineup to rival the likes of Apple's iPhone and HTC Corp's EVO.

It hopes the new models, along with a new line-up powered by Microsoft's Windows Phone 7 in the fourth quarter, would revive its reputation.

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