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Friday, June 18, 2010
Microsoft Outlines New Brand and Road Map, Extends Support For Enterprise Handheld Devices


Microsoft's CEO Steve Ballmer announced that Microsoft is making several key investments in the enterprise handheld device market, including the new Windows Embedded Handheld brand.

"Our Windows Embedded Business is focused on extending Windows and the benefits of cloud computing to the world of specialized devices," said Steve Ballmer.

Microsoft has been offering two software platforms to help original equipment manufacturers (OEMs) deliver their enterprise handheld devices: Windows Embedded CE (the Windows Embedded Compact 7 community technology preview was announced June 1 and is available for download) and Windows Mobile.

Today, during Motorola?s launch event for its ES400 enterprise digital assistant (EDA) in New York, Ballmer announced that Microsoft is making several key investments in the enterprise handheld device market, including the new Windows Embedded Handheld brand. "These releases will provide proven management and security functionality, while giving customers confidence that investments in handheld enterprise devices and line-of-business applications will be protected over time by an extended support life cycle," Ballmer said.



Windows Embedded Handheld is a new software platform designed to meet key line-of-business (LOB) scenarios and boost productivity of the mobile enterprise work force by enabling users to capture, access and act on business critical information where and when they need it. The first release under the brand is scheduled to come this calendar year and build on the Windows Mobile 6.5 platform with trusted management and security features, as well as enhanced protection for existing enterprise investments in LOB applications on devices, Microsoft said.

For users, this means OEMs can take enterprise handheld devices, like the ones used by store employees. These devices can vary in functionality, but imagine the potential to enhance key LOB applications with touch or gesture response, plus enhanced connectivity to Windows-based PCs, servers and enterprise services.

In addition, Ballmer announced that Windows Embedded will continue to support developer tools used in building applications and experiences on today's devices, including Microsoft Visual Studio 2008 and Windows Forms. This will help provide confidence that the existing investments will be protected over time as Microsoft releases new software platforms, as the operating system support life cycle will be extended to more closely align with the typical life cycle of devices in the enterprise.

Likewise for enterprise customers of Microsoft's OEMs, investments in existing enterprise LOB applications will also be protected. An updated Windows Embedded Handheld platform based on Windows 7 technologies (Windows Embedded Compact 7) will be released in the second half of calendar year 2011, offering enhanced features and functionality to meet the needs of networked enterprise devices, Microsoft said. The platform will also enable new key scenarios through support for rich user interfaces and natural input. A clear migration path will be available for these applications with Microsoft tools and technologies to a new application platform based on Microsoft Silverlight and Microsoft XNA, as well as Visual Studio 2010, with the Windows Embedded Handheld release in 2011.

A current white paper from analyst firm VDC Research estimates there were 2.3 million device shipments in 2009 and anticipates this number to exceed 4.3 million by 2014. The Windows Embedded CE and Windows Mobile platforms accounted for 87 percent of these 2009 shipments, according to VDC Research.

Motorola's ES400, just announced today, is an example of what can be achieved when companies collaborate to meet the needs of this space. The ES400 integrates voice and advanced data capabilities, which bring out the potential of mobile professionals by empowering them with the information and interaction they need to transform operations, increase enterprise profitability and complete their jobs virtually anywhere, anytime.









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