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Wednesday, October 14, 2009
Samsung Launches 'Blue Earth' Eco-Friendly Mobile Phone

Samsung today announced the launch of Samsung Blue Earth, an environmentally friendly mobile phone with a full touch screen.

Samsung Blue Earth combines the latest multimedia features and stylish design, while achieving lower energy consumption and incorporating eco-friendly materials.

Blue Earth is made from Post Consumer Material (PCM), which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions during the manufacturing process. The device, including the charger, is free from harmful substances such as Brominated Flame Retardants (BFR), Polyvinyl Chloride (PVC) and Phthalate.

With "Eco mode," screen brightness, backlight duration and Bluetooth can be set to an energy-efficient mode with one click. The "Eco Walk" function allows users to count their steps with a built in pedometer and calculate the reduction in CO2 emission realized by walking as opposed to using a motor vehicle. This function allows users to see the value of walking by calculating the number of trees that have been saved.

The packaging for Blue Earth is designed to be compact. The package is made from easy-to-recycle paper and printed in soy ink. It also suggests a simple DIY idea to reuse the package as a photo frame or a pencil box.

Blue Earth comes with a 5 star energy efficient charger which uses only 0.03W of power in standby mode. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start showing ratings on energy consumption on the no-load mode of the mobile device charger. Furthermore, by charging with the solar panel located on the back of the phone, users can generate enough power to use the device anytime and anywhere. Solar energy is considered one of the most eco-friendly energy sources and it helps users reduce usage of energy from non-renewable sources.

Samsung Blue Earth is launching in Sweden in October and will soon launch in France, Germany, Austria, Italy, Portugal and other European and Asian countries.

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