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Friday, September 11, 2009
AMD Unveils ATI Eyefinity Multi-display Technology

At "experience events" on three continents this week, AMD and its industry partners introduced ATI Eyefinity multi-display technology, a new feature in the upcoming next generation ATI Radeon family of DirectX 11 enabled graphics processors.

This AMD technology gives PCs the ability to connect up to six ultra high definition displays in a variety of portrait and landscape configurations giving viewers a new perspective on their PC experience. ATI Eyefinity is powered by one AMD graphics card for up to 12 times 1080p high-definition resolution, which approaches eye-definition optical clarity.

Using ATI Eyefinity technology in a single PC, it is now possible to power displays with a combined theoretical resolution of 268 megapixels, roughly equivalent to the resolution of a 90 degree arc of what the human eye sees. For reference, today's average 19 inch LCD display typically has an image quality of only slightly more than 1 megapixel.

PCs with ATI Eyefinity technology expand game and virtual world environments to the largest ever experienced, allowing gamers to dominate the competition. For entertainment, education, and productivity applications, ATI Eyefinity practically obsoletes scrolling through vast desktop real estate.

AMD is working closely with Samsung Electronics to introduce ultra-thin bezel monitors and compatible stands that can easily be tiled to support the ATI Eyefinity technology.

The next generation ATI Radeon family of graphics processors is set to debut in retail and e-tail outlets before the Windows 7 operating system is launched.

At the event, AMD also showcased PCs armed with the new ATI Radeon processors, capable of rendering complex virtual environments and characters. Scenes and digital actors that are almost indistinguishable from reality, rendered in real-time and shown as completely interactive.

Further, AMD demonstrated how this new technology will work within AMD PC platforms. The company spotlighted the conversion of a home video file for use on a personal media player in Windows 7. The technology preview showed the potential of notebooks and PCs powered by new ATI Radeon graphics processors, where users simply drag a file like an HD video produced by popular pocket cameras, and an easy, visibly accelerated conversion of the file takes place.

Additional new technologies and concepts were also introduced by AMD and the company's partners:

The AMD Next Generation Notebook Platform and the AMD Second Generation Ultrathin Platform for Notebooks also launched this morning, with a multitude of OEM notebook designs on display. Notebooks based on the two platforms allowed consumers to enjoy HD videos on HD-capable panels, games and the Windows 7 operating system on the go.

These new notebook platforms and upcoming graphics technologies are the technological foundation for a new consumer merchandising campaign called VISION Technology from AMD, also announced today. The campaign is designed to make it easier for users to make informed PC buying decisions based on entertainment.

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