Thursday, April 27, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
FCC Proposes to Roll Back Regulation of the Internet
Twitter's Revenue Drops Despite User Growth
Western Digital Ships Fourth-Generation Ultrastar He12 12TB Hard Drive
Verizon's Latest Unlimited Data Plan Costs $80
LG Display Posts Record Earnings on OLED TV Sales
Google co-founder Sergey Brin Is Building Airship
Uber Faces New Setback In South Korea
Uber Takes to The Skies With Flying Taxis by 2020
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Optical Storage > The NPD...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 07, 2009
The NPD Group Reports Blu-ray Disc Consumer Awareness and Sales On the Rise


Unit sales of Blu-ray Players increased 72 percent, as consumer awareness reached 90 percent in the first quarter of 2009, according to the latest point-of-sale (POS) tracking data from The NPD Group.

First quarter (Q1) sales of stand-alone Blu-ray players in the U.S. grew to more than 400,000 units, an increase of 72 percent over Q1 2008. Dollar sales increased 14 percent, to reach $107.2 million according to NPD?s retail tracking service.

"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format?s market opportunity," said Ross Rubin, director of industry analysis at NPD. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."

NPD?s "Blu-ray Report" March 2009 update revealed that overall consumer awareness of the BD format in the United States has reached 90 percent awareness in the past six months. Purchase intent for Blu-ray set-top boxes also rose slightly in NPD?s most recent tracking surveys, with 6 percent of respondents saying they would be "extremely or very likely" to buy in the next six months, compared with 5 percent who responded similarly in the August report. Despite these high awareness levels, more than half of adults (58 percent) continue to report that they were still "not very familiar" with BD.

While consumers who purchased BD players when they first came to market were primarily concerned with having the latest technology, and not much concerned about the higher price tag, recent BD player buyers report being influenced most often by pricing, promotions, and sales. As a result actual prices and consumer expectations are increasingly in alignment. When queried about the reasons for not purchasing BD, respondents reported that their current DVD player is "good enough," they feel the cost of hardware or software is an issue, or they simply aren?t interested in the product.

According to NPD?s retail tracking service, the average selling price (ASP) for a stand-alone BD player fell nearly 34 percent -- from $393 dollars in Q1 2008 to $261 in Q1 2009. NPD?s report indicates that consumers who claim that they are likely to buy in the next six months expect to pay $214 on average.

"The leading driver of Blu-ray purchase intent is recommendations from friends, family or co-workers," said NPD?s entertainment industry analyst, Russ Crupnick. "Blu-ray?s superiority used to be difficult for many consumers to grasp, but when friends rave about it, or demonstrate Blu-ray in their homes, they are selling the benefits in a way that is far more effective than simply viewing an advertisement or seeing it demonstrated at a retail store."

Futuresource consulting, another research comapny, has also predicted that despite the economic downturn, global shipments of Blu-ray players, excluding PS3, are expected to total nearly 12m units this year.

The research firm also expects the first commercial 3D Blu-ray Disc release no sooner than 2011, due to the current lack of technology standards ensuring that content will reliably play on all available 3D display devices.


Previous
Next
WiGig Alliance Could Eventually Push Wireless Streaming of HD content        All News        Intel Starts 'Sponsors of Tomorrow' Campaign
PowerFile Launches Hybrid Storage Alliance     Optical Storage News      Industry Proposes More Eco-friendly CD Packaging Materials

Get RSS feed Easy Print E-Mail this Message

Related News
One-Blue Calls For Ultra HD Blu-ray Patents
Pioneer BDR-211UBK BD Writer With Ultra HD Blu-ray Playback Support Launches In The U.S
Pioneer BDR-XD06J-UHD Is The First Portable UHD BD PC Drive
Sony Unveils Pricing And Availability Of 2017 4K HDR Ultra HD TVs And Ultra HD Blu-ray Player
Pioneer BDR-S11J-BK BDR-S11J-X Ultra HD Blu-ray Burners Coming Next Month
BDA: UHD Blu-ray Discs And Players Post Sold Well In 2016
LG Unveils Dolby Vision-capable 4K Ultra HD Blu-ray Player
Panasonic Unveils New Ultra HD Blu-ray Players
New Data Storage Method Could Boost Capacity Of Optical Storage Media
OPPO Releases UDP-203 4K Ultra HD Blu-ray Disc Player
PowerDVD Software Player Certified for Ultra HD Blu-ray Disc Playback
Demand For 4K TVs And Streaming Media Players Is Growing

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .