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Wednesday, September 24, 2008
Panasonic Develops First 3D Full HD Plasma Theater System

Panasonic has developed the wo

Human beings feel the 3D impression because each of the left and right eyes recognizes different images. Panasonic's system comprises a 103-inch plasma television and a BD player that plays back BD onto which 3D images, consisting of left- and right-sided 1080p full HD images, are recorded. The authoring technology used for the creation of the 3D content has been developed by Panasonic Hollywood Laboratory (PHL). The technology allowed recording of 3D images -- consisting of respective left and right 1080p full HD images -- onto a single, standard BD.

The BD player of the system features a technology that decode and play back the left and right full HD image data recorded to the BD in real time.

By wearing active shutter glasses that work in synchronization with the plasma television, the viewer is able to experience 3D images formed with twice the volume of information as regular full HD images, and enjoy them together with high quality surround sound. This system enables full HD signal processing on each of the left and right images in every process -- recording, playback and display.

Previous consumer 3D display systems have encountered many different problems, including reduced vertical resolution caused by a 3D display method that divides the scanning lines between the left and right eyes, and picture quality degradation caused by pixel skipping that results from the squeezing of two (left and right) screens' worth of full HD images into one screen's worth of data capacity for image storage and transmission. Until now, there has not been a system capable of displaying the equivalent quality to original master of Hollywood 3D movies.

Visitors of Panasonic's booth in Hall 3 at CEATEC JAPAN 2008 will have the chance to see the system and experience the 3D content panasonic has produced for the show. These include dynamic images of athletes at the Olympic Games, and animated movies by Hollywood.

Panasonic said that it would work to promote the 3D system by standardization of 3D format at Blu-ray Disc Association (BDA), with the cooperation of the Hollywood studios and consumer electric companies.

CEATEC JAPAN 2008 is due to be held at Makuhari Messe from September 30 to October 4, 2008.

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