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Thursday, August 21, 2008
DataPlay Acquires DaTARIUS Technology


The U.S. based DPHI, Inc. dba DataPlay has received the approval to purchase the assets and intellectual property of DaTARIUS worldwide and resume operations immediately.

DataPlay will be forming a new subsidiary in Austria and in the United States to continue to serve DaTARIUS's existing customer base. The new company will combine DaTARIUS's existing expertise in optical test equipment with DataPlay's technologies. This new level of integration will allow DaTARIUS to quickly develop and manufacture new products that exceed the current and future needs of optical media manufacturers.

"Working with DaTARIUS GmbH over the last several years has given DataPlay a unique insight into the optical test equipment marketplace," said Bill Almon Jr., President and CEO of DPHI, Inc. / DataPlay. "We are pleased to be able to build upon DaTARIUS GmbH's past successes and leverage DataPlay's optical expertise in integrating future designs. Our goal is to rapidly integrate the two companies and continue to support the existing customer base."

The DataPlay/DaTARIUS relationship began in 2005 as a cooperative joint venture with the purpose of developing optical drive technology for DaTARIUS's existing and next generation products, including CD, DVD, and Blu-ray formats. Since then, DataPlay and DaTARIUS have worked together creating proprietary technology to establish DaTARIUS's DaTABANK product line.

DataPlay (http://www.dataplay.com) provides advanced optical solutions and engineering services to a wide array of customers. Headquartered in Longmont, Colorado, DataPlay has a long-standing history developing and delivering technology suited for digital content distribution, including advanced digital rights management and content access. The company holds more than 100 U.S. Patents, in the areas of optical storage devices, media and content distribution.


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