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Tuesday, July 08, 2008
DreamWorks Chooses Intel Chips Over AMD

DreamWorks Animation SKG has chosen Intel over previous supplier AMD to supply chips and other technology for its big computer-animation operations, The Wall Street Journal said.

The deal is expected to replace the studio's computing hardware, including 1,500 Hewlett-Packard server systems and 1,000 workstations that use AMD microprocessors, with new HP systems that use Intel chips.

AMD, which has heavily courted tech-savvy animation houses as customers, had announced a three-year pact with the studio in April 2005, the paper said.

The move to Intel was based on the capabilities of two forthcoming Intel chips, which would speed up many computing operations and help the studio's planned shift next year to 3-D animation, DreamWorks Animation said.

"Our objective is to significantly heighten the movie going experience using DreamWorks Animation?s ground-breaking 3-D filmmaking tools," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel?s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."

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