Friday, August 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
French Carrier Iliad To Bid For T-Mobile
Google's Ambitious Secret Barge Project Was Scarped
Chinese Smartphones Boost Sharp's 1Q Operating Profit
HP's Luxury Smartwatch Coming This Fall
Tessera and Micron Execute New Technology and Patent License Agreements
Sony Releases The AS20 Action Cam, New Cyber-shots
Microsoft Releases New Limited Edition Wireless Mobile Mouse 3500 With Master Chief from Halo
Researchers Discover New Smartphone Flaws
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Optical Storage > Blu-ray...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, May 13, 2008
Blu-ray Market Overview


Richard Cooper, video analyst at Screen Digest media research gave an update of the Blu-ray market last week at Media-Tech 2008 in Frankfurt, Germany.

The presentations started with projections related to the development of the Blu-ray market in both the Western Europe and the USA.

Unit sales to consumer sales likely to decline in 2008-2009, predominantly driven by declines in the US. Unit sales are expected to recover as consumers switch to Blu-ray, with Blu-ray to account for one in three sales by 2011.

This means that it's still early days for Blu-ray in Europe. In the U.K, which is the largest market in Europe, the Blu-ray disc barely registered as part of the market in 2007, compared to the DVD. The situation will not change in 2008, with Blu-ray's share in the total video disc sales to be minimal. Blu-ray is expected to account for 2% of total video disc sales in Europe.

So is the history repeated? Let's recall the rate of hardware adoption back in the days of DVD. The red-laser format also took off slowly and it took four years to reach early mass-market in the US and Europe. Consumer price of hardware played a pivotal role. Average prices of DVD players at launch of the DVD format were &euro600, and it took four years to drop to a &euro300 price tag. Today a DVD player costs &euro100 or less.

Hardware adoption for Blu-ray

The real impact of the high-definition format war was the rapidly declining prices of the hi-def players. Early entry-level Blu-ray players were priced at &euro1000. Within 12 months, this had fallen to &euro400. It is obvious that without the competition between the two formats it is unlikely that prices would have fallen this quickly. DVD hardware prices took 5 years to fall to similar levels. On the other hand, there are additional factors that will affect the Blu-ray take-up, such as the rate of the HD TV adoption.

HDTV adoption is currently limiting the potential for Blu-ray. Consumers show little value in a video playback device that won't work with the display. However, screen size and a desire for a flat panel display as well as aesthetics are expected to influence purchase decisions, while the availability of sporting events on HD broadcastings will further drive the HDTV demand. According to Screen Digest, the 17% of the European houses were equipped with an HD display by the end of 2007, expected to rise to 74% by 2012.

Hardware adoption of Blu-ray standalone players

The reported constraints of HDTV market means that take-up will be slower than for DVD. Blu-ray's victory means prices have stabilized and average prices will now increase. Higher spec, higher priced machines have started to enter the market to service the evolving BD format. However, Blu-ray profile changes may lead to consumer dissatisfaction with some standalone players.

Sony's 'Trojan horse'. the PS3, can make up the shortfall in early years. The entertainment devise has proved it can appeal to more than hardcore gamers, and the Blu-ray Disc Association is currently promoting the device in the US as a Blu-ray player. As a result, the PS3 will be likely the BD player of choice in 2008, mainly due to its relatively low price, high spec and its future-proof nature. According to ScreenDigest, in 2007, PS3s outsold all standalone hi-def players combined by 10:1 in Europe.

But what will this mean for software? DVD showed that, after the first full year, average but rates naturally decline as market expands beyond earlier adopters. Blu-ray movies are expected to be competing with games titles in PS3 HHs.

In the US, high average buy rates drive the early market. Average BD unit sales to standalone households is in the low teens, but it is likely to grow in 2008 now that the threat of format redundancy is gone. DVD buy rates will continue to decline, but PS3 buy rate remains low. In Europe, buy rates have always been lower.


Previous
Next
Google to Offer Websites Social Networking Features        All News        Samsung Electronics tops LCD market in March
Sony Introduces New Encoder For Blu-ray Authoring     Optical Storage News      Asus DRW-20B1S/B1ST X-Multi Drive Optimizes Disc Burning

Get RSS feed Easy Print E-Mail this Message

Related News
DVD And Blu-ray Discs Remain Popular in Britain
Blu-ray Disc Format Moving From Consumers To Professionals
Pioneer BDP-170 Blu-ray Disc Player Comes With Wi-Fi, Miracast And Youtube Connectivity
Sony And Panasonic Create New "Archival Disc" 300GB Optical Disc Standard
DVD And Blu-ray Discs Remain Preferred Sources of Video Content
TOSHIBA 2014 Symbio Streaming And Disc Players Coming in Q1
Samsung Says 4K Content Will Be Distributed In 125GB Blu-ray Disks
Blu-ray Closes Gap with DVD in Revenue Generation for Video Releases
Studios Target Audiophiles With Re-mastered Pure Audio Blu-Ray Releases
Sony and Panasonic To Jointly Develop 300GB Blue Laser-based Discs
New Sony BD Players Boot Up In three Seconds
Ritek Blu-ray M-Disc Available In August

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .