Wednesday, January 18, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Chip Gear-Maker ASML Offers Positive Sales Forecast
Samsung's Exynos Processors Selected For Audi's In-Vehicle Infotainment
FTC Charges Qualcomm With Monopolizing Semiconductor Device Used in Cell Phones
PC Gaming Hardware Market Has Breached the $30 billion Mark
VR-capable Imagination Series8XE GPU is Targeted At Low-end Smartphones
Toshiba May Spin Off Its Semiconductor Business
These Are The Specs of ZTE's Hawkeye Project CSX Crowdsourced Smartphone
Airbus Could Build A 'Flying Car' This Year
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Optical Storage > Blu-ray...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 03, 2008
Blu-ray Penetration on Rise, Report Says


A report claims that the majority of U.S. households now know what a Blu-ray Disc is and continue to buy Blu-ray players, with sales crossing the 10 million threshold.

The study, from media research firm Interpret, finds that 60% of U.S. consumers are aware of Blu-ray Disc. The research firm claims that the survey was conducted in mid-January, after Warner Home Video threw its support exclusively behind Blu-ray but before Toshiba officially ended the format war by abandoning HD DVD.

Among men between the ages of 18 and 34, the critical early adopter demographic, Blu-ray awareness is at 76%, the Interpret study found. In addition, 10.3 million U.S. homes are currently own a high-definition disc player, with Sony PS3 to be inlcuded.

However, these numbers are still very low compared to the penetration that the DVD format had when it was introduced. The 10.3 million number represents 9% of all households. DVD penetration, by contrast, is at 91%, according to the survey.

The study sees the biggest impediment to Blu-ray?s mass-market success as the fact that the format requires not just a new player, but also a new television. There are now 44.4 million HDTV households in the United States, Interpret research shows, or 39% of all 113.9 million TV households. That?s a significantly smaller pool than the one DVD faced when it was launched 11 years ago.

Internationally, Blu-ray Disc still has a lot further to go than it does in the United States. Awareness is at 56% in Great Britain, 49% in Germany, 45% in Japan and just 30% in France.

The HDTV household penetration rate, accordingly, is lower in those countries as well. In Great Britain an estimated 26.2 million households have HDTVs, for a penetration rate of 35%. In Japan the rate is just 28%, followed by 21% in France and 18% in Germany.

The high-def player penetration rate in Japan and Great Britain is currently at 9%, the same as it is in the United States. In France it?s 4% and in Germany, 4%.

In contrast, 92% of British households have at least one DVD player, a higher percentage than in the United States. France is next, with 89%, followed by Germany at 84% and Japan at 82%.

However, the survey was conducted in mid-January, at a time were the Blu-ray hardware and movies were still competing with rival the HD DVD releases. Currently, with Blu-ray to be the major player in the HD entertainment, the prices have been going up and it is not sure that penetration rates and sales figures have remained unaffected.


Previous
Next
EVGA First to Market Overclocked 9800 GX2        All News        Comcast Offers Super-fast Internet
Optical Media Threatened by Movie Download Services     Optical Storage News      Roxio Launches MyDVD 10 Premier

Get RSS feed Easy Print E-Mail this Message

Related News
BDA: UHD Blu-ray Discs And Players Post Sold Well In 2016
LG Unveils Dolby Vision-capable 4K Ultra HD Blu-ray Player
Panasonic Unveils New Ultra HD Blu-ray Players
New Data Storage Method Could Boost Capacity Of Optical Storage Media
OPPO Releases UDP-203 4K Ultra HD Blu-ray Disc Player
PowerDVD Software Player Certified for Ultra HD Blu-ray Disc Playback
Demand For 4K TVs And Streaming Media Players Is Growing
Home Entertainment Spending Up Driven by Digital HD Sales and 4K Ultra HD Technology
Sony Showcases 4K Ultra HD Blu-ray player, 4K Projector And New Audio-video Receivers At CEDIA
Panasonic DMP-UB900 Ultra HD Blu-ray Player Launches In Sepember For $699
Samsung 4K Blu-ray Player Gets UHD Alliance Certification
UHDA Launches ULTRA HD PREMIUM Logo and Certification Licensing for Ultra HD Blu-ray Disc Players

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .