Monday, September 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Miraisens Showcases Touchable 3D Tech
Nintendo's Figurines Coming Later This Year
ASUS and G.Skill Take Overclocking Records
Korean Researchers Advance Synthesis Process for Graphene Quantum Dots
LG Display Opens LCD Panel Plant in China
Apple Said to Work With Visa, MasterCard on IPhone Wallet
China Gives Microsoft Deadline To Respond To Anti-trust Probe
Samsung Introduces First Curved Soundbar For TVs
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Consumer Electronics > Toshiba...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, January 14, 2008
Toshiba Cuts HD DVD Prices by $200


Following the bad press the HD DVD format had received in the CES, Toshiba debuts a new marketing campaign in an effort to attract cash-conscious U.S. consumers.

Major initiatives, including joint advertising campaigns with studios and extended pricing strategies will begin in mid- January, according to Toshiba.

Toshiba's new pricing strategy for the HD DVD players include the availability of the HD-A3 at $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99. Pricing is effective on January 13.

"While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer," said Yoshi Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumers' purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored."

Toshiba also plans to execute an extended advertising campaign in en effort to enhance consumer awareness of the benefits of HD DVD and drive sales to retail among potential consumers. Advertising strategies will include television, print and online media channels. Toshiba will also work with its dealers and studio partners on joint marketing and promotional initiatives to promote HD DVD. Current promotions include "The Perfect HD Offer" - a mail-in offer allowing consumers to select five HD DVD titles for free from a selection of 15 with the purchase of any Toshiba HD DVD player.

In addition, Toshiba introduced the "HD DVD Concierge" earlier this month. Consumers can now call 1-888-MY HDDVD (1-888-694-3383) for answers to general questions about HD DVD, for operational assistance or for assistance with various promotions.


Previous
Next
No iPhone For China Yet        All News        E-TEN announces Glofiish X650
Blogger Banned From CES Over Prank     Consumer Electronics News      Dolby and DTS at CES 2008

Get RSS feed Easy Print E-Mail this Message

Related News
Toshiba Responds To Samsung, Introduces 3-Bit SSD
Toshiba's New Wearable Wristband Fitness Tracker Runs Two Weeks without Recharging
Toshiba Launches 8 Megapixel CMOS Image Sensor for Smartphones
Toshiba Launches 5TB Surveillance HDD
Toshiba to Release Wearable Biological Sensor
Toshiba Introduces Storage Place Solution
Toshiba Brings Suit Against Powerchip for NAND Flash Memory Patent Infringement
Toshiba Debuts the Satellite Radius Multimode Laptop, New Detachable Notebooks And Windows 8.1 Tablets
Toshiba Announces 5TB, 7,200 RPM Enterprise HDD
SanDisk and Toshiba License Memory Technology IP
Toshiba to Start Vegetable (!) Production at New Factory
Toshiba, SanDisk To Challenge Samsung With Mass Production Of '3D' Memory

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .