Wednesday, September 17, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Blackberry Introduces Elegant Porsche Design P9983 Smartphone
Club 3D Launches 4K Docking Station
Logitech Gives You Control of Your Smart Home with the New Harmony Living Home Lineup
New iPads And OS X Yosemite Announcements Expected Next Month
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
Nero 2015 Supports Burning via Smartphone, WiFi Streaming
PMC Delivers 16-port SAS and SATA Storage Controllers
Google, Facebook and Twitter Collaborate On TODO Project
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Viacom ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, December 19, 2007
Viacom and Microsoft in Advertising Partnership


Viacom and Microsoft today announced a strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of components. Among them:

- Microsoft will license, on a non-exclusive basis, long- and short-form television and theatrical content from across Viacom?s cable network and motion picture businesses, including MTV, Comedy Central, BET and Paramount Pictures, for use on Microsoft properties such as MSN and Xbox 360.

- Microsoft?s Atlas division will become the ad server for Viacom?s U.S. Web sites and Microsoft will have the exclusive right to sell remnant display advertising inventory on Viacom?s U.S. Web sites.

- Microsoft will buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on promotions and sponsorships for MTV Networks and BET Networks award shows.

- Viacom will work with Microsoft on opportunities to become a preferred publishing partner across Microsoft?s casual gaming platforms.

Detailed financial terms were not disclosed, but the deal has a projected base value of approximately $500 million in financial considerations and business services between the two companies over the initial five-year length of the agreement. The deal includes a combination of revenue sharing provisions, guarantees and content licensing agreements. The agreements contemplate the potential for expansion of the transactions.


Previous
Next
Firefox 3 Beta 2 Available For Download        All News        Paul Allen to Bid in U.S. Wireless Auction
Firefox 3 Beta 2 Available For Download     General Computing News      Windows XP SP3 RC Available to Public

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Microsoft To Hold Next-generation Windows Event
Microsoft to Buy Minecraft maker Mojang
Microsoft To Drop The Nokia Branding
Viacom To Offer Channels To Sony's Online Pay TV Service
Microsoft Azure Media Services Adds Live streaming, Content Protection and Indexing Services
Microsoft Launches Delve For Office 365
Microsoft Updates MSN
China Gives Microsoft Deadline To Respond To Anti-trust Probe
China Probes Microsoft Over Web Browser And Media Player
FCC Filing Hints At a Microsoft Rival To Chromecast
Microsoft to Announce Windows 9 on September Event: report

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .