Sunday, July 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Minecraft Windows 10 Edition Beta Revealed
U.S. In Running out Of IP Addresses
Uber Suspends UberPOP in France
Casio To Enter The Smartwatch Market
GELID Has A new Low-profile CPU Cooler for Intel LGA115x
Sharp Plans to Release Transparent LCDs
ARCHOS Unveils the ARCHOS 50d Helium
July 29 Won't Be The Day You'll Get Your Windows 10 Upgrade
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Optical Storage > 'Second...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 11, 2007
'Second Wave' HD Adopters Favour HD DVD: Research


With one-third of non-HDTV households to be interested in purchasing a new HDTV in the next six months, most people are thinking of buying an HD DVD player than a Blu-ray Disc device.

At least this is the outcome of the latest research from The Diffusion Group. Close to one-third of non-HDTV households are interested in purchasing a new HDTV in the next six months - a very encouraging sign for HDTV manufacturers and, by relation, high-def DVD manufacturers. More interesting, perhaps, is that the same research found that the characteristics of these "HDTV Intenders" vary widely from that of current HDTV owners. HDTV Intenders tend to be younger, single, more ethnically diverse, and have lower annual household incomes than current HDTV owners - in many respects more characteristic of mainstream consumers than the early adopters who today own an HDTV.

While this trend could in theory benefit either Blu-ray or HD DVD, the data suggests otherwise. Among HDTV Intenders who are likely to purchase a new high-def DVD player in the next six months, 43% prefer HD DVD, 27% prefer Blu-ray, and 30% are undecided.

"The strength of this preference and its correlation to mainstream attributes are notable," states Michael Greeson, president and principal analyst with The Diffusion Group. "Today's high-def DVD owner is likely an early adopter with a knack for power gaming; most certainly tech-sophisticates not at all mainstream in temperament. The next wave of buyers is comprised of early mass-market consumers, a much larger segment with a focus on practical considerations such as price. It is TDG's opinion that the format which can best address the needs of mainstream consumers will emerge as the winner of this format war."

TDG's research confirms this conclusion. When asked to characterize their own "status" as technology consumers, High-Def DVD Owners are five times more likely than Non-Owning High-Def DVD Intenders to see themselves as early adopters. Conversely, Non-Owning High-Def DVD Intenders are almost twice as likely as High-Def DVD Owners to view themselves as early mass-market buyers.

As is the case with the diffusion of most new technologies, TDG believes there will be several "waves" of high-def DVD buyers, each of which will be motivated by different factors. The most immediate wave, which is expected to be exhausted by early 2008, is comprised of the remaining early adopters who have yet to buy a high-def DVD player and which (not surprisingly) show a preference for Blu-ray. The second (and more sizable) wave will consist of early mass-market consumers who, while less enthusiastic about technology per se and very price sensitive, are more likely to favor HD DVD (a conclusion grounded in TDG's latest primary research).


Previous
Next
XFX Introduces 8800 GTS 512 MB Alpha Dog Edition        All News        Sony to Sell OLED TV in U.S. Next Year
Taiyo Yuden Sues Taiwan DVD Makers     Optical Storage News      Optiarc Europe to Distribute Three New Burners

Get RSS feed Easy Print E-Mail this Message

Related News
Blu-ray Disc Association Completes Ultra HD Blu-ray Specification
DIGISTOR Releases New Professional Grade Blu-ray Recordable Media
Blu-ray Players Could Install Malware
4K Blu-ray Gets a Name: Ultra HD Blu-ray
Sony Unveils New Line of Blu-ray Disc Players
Panasonic Showcases Next Generation Blu-ray Disc Player at CES 2015
Blu-ray Movie Discs Used As Templates For Improving Solar Cell Performance
Pioneer Introduces New High-end Blu-ray Players At CEDIA
Blu-ray Discs For 4K Content And 4K Players Coming Next Year
New BD-DSD Blu-ray Disc Standard Allows Storing 200GB Of Data Per Disc
Optical Disc Sales Down
DVD And Blu-ray Discs Remain Popular in Britain

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .