Two Hollywood rivals are joining forces to fight rampant movie piracy.
Paramount Pictures will sell DVDs through Warner Bros. outlets in China in hopes of bringing low-cost, legitimate goods to market quickly.
Warner, Paramount and Paramount's Dreamworks affiliate will sell new titles for $3 in China as little as two months after their U.S. theatrical release, the companies said Wednesday. They said that will be the earliest release and lowest price in any market worldwide. The companies believe that the move will help them develop a legitimate DVD market in China, in an effort to compat piracy.
Paramount's first release in China will be "Transformers," followed by "Shrek the Third," said Dennis Maguire, president of Paramount Home Video's international division.