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Monday, September 03, 2007
Shure Breaks New Ground in Personal Listening with the SE110, Newest Member of Sound Isolating? Earphone Family

$99 Earphone Brings the Sound of the Pros to Everyday Audiophiles

At IFA Berlin 2007, Shure Incorporated today introduced their SE110 Sound Isolating Earphones, the newest breakthrough addition to the company's acclaimed line of Sound Isolating Earphones. Long-known for delivering premium audio products that improve the personal listening experience, Shure is now driving a landscape change in the Consumer Electronics industry with an earphone that offers what no other $99 earphone has offered to date: superior audio quality, unparalleled sound isolation, modularity and beautiful design in a lightweight, portable package.

As innovative new devices hit shelves, more consumers are becoming everyday audiophiles? and are investing in add-ons that help personalize their devices and maximize the quality of their listening experiences. According to a recent nationwide survey conducted for Shure Incorporated, 55% of iPod owners who paid $249 or more for their iPods (30G models or higher) chose to upgrade their headphones or earphones. As this trend continues, and with over 100 million iPods and over half a million iPhones sold to date, the opportunity for accessories manufacturers is exploding. Shure has leveraged its 80-year legacy in professional audio to capitalize on this growing ecosystem, and with the introduction of the SE110, the company is setting the new standard for high quality sound at the $99 price point.

Designed for music lovers looking to upgrade the earphones included with their MP3 players, the compact SE110 is a perfect introduction to the stunning performance of Shure earphones. Evolved from earphone technology road-tested by pro musicians and perfected by Shure engineers, the SE110 features a Balanced MicroSpeaker that delivers optimized audio for a rich, lifelike listening experience. Assorted sleeves and a modular cable provide unmatched comfort and customization.

Additional SE110 Sound Isolating Earphone features include:

Balanced MicroSpeaker: Developed for the discerning music lover, a Balanced MicroSpeaker delivers optimized audio for a vivid and detailed listening experience. Consumers can rediscover their favorite music?richer and more lifelike than they?ve ever heard it.

Sound Isolating Design: Comfortable sound isolating sleeves block over 90 percent of ambient noise. Combined with a compact design and modular cable, interruptions from the outside world are minimized, enabling listeners to focus on their music.

Fit Kit/Accessories Package: Two pairs of disposable black foam sleeves (S, L); three pairs of soft flex sleeves (S, M, L); 3? (91cm) cable; carrying case; nozzle cleaning tool. Optional accessories available for purchase: 9? (23cm) cable; airline adapter; volume control; Music Phone Adapter (MPA); ?? (6.5mm) adapter; Push-To-Hear (PTH) accessory.

Pricing and Availability

Priced at $99.99 USD, the SE110 Sound Isolating Earphones will begin to be available to consumers worldwide on September 17, 2007 and will carry a two-year limited warranty. The SE110 and all Shure Sound Isolating Earphones and inline accessories may be purchased online at, as well as at select retail partners. Check for a complete list of Authorized Dealers.

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