Friday, July 21, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel Introduces Movidius Neural Compute Stick
TSMC InFO packaging Enters Second Generation
Samsung Display to Provide OLED panels to Xiaomi
Qualcomm Profit Forecast Disappoints Amid Apple Legal Battles
Google Embrace News Feed on Mobile With Personalized 'Feed'
iPhone Manufacturers Accuse Qualcomm of Antitrust Violations
Toshiba Resumed Blocking Western Digital Access to JV Database
Samsung kicks off English-language Bixby Voice Service
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Sony Pr...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, May 16, 2007
Sony Profit Falls 68 pct on PS3 Start-up Costs


Sony's operating profit tumbled 68 pct to 71.8 bln yen in the fiscal year ended March because of huge start-up costs for its PlayStation 3 game console.

However, the company expects earnings to rebound in this fiscal year as losses at its game unit narrow and it sells more of its flat-screen televisions.

Sony said its net profit had risen 2.2 pct to 126.3 bln yen in the last fiscal year because of healthy contributions from cellphone maker Sony Ericsson and lower restructuring costs.

Its revenue increased 10.5 pct to a record 8.29 trln yen, led by strong sales of its Bravia liquid crystal display TV sets and its Cyber-shot digital cameras.

Sony chief financial officer Nobuyuki Oneda told a press conference: 'As we set a suggested retail price for the PS3 at a level below the production cost for a strategic reason, the game division suffered a big loss.'

He added: 'The huge recall cost for our PC rechargeable batteries also weighed heavily on profitability.'

The company's game division made an operating loss of 232.3 bln yen in the last fiscal year, reversing the profit of 8.7 bln yen it made in the year before.

It missed its target of selling 6.0 mln PS3s in the last fiscal year, managing to deliver only 5.5 mln since the product was launched in November, despite heavy marketing efforts.

Sony aims to sell 11 mln PS3s globally in this fiscal year.

'Although it seems to be difficult to fully turn around the performance at the game division in the current fiscal year, increased sales of the PS3 should help narrow losses here notably,' Oneda said.

He said the launch of a more cost-efficient PS3, using 65-nanometer process technology, was the key to success for the game division. Sony now makes the PS3 with 90nm process technology.

The company's TV segment made an operating loss of just 22.5 bln yen, 74 bln yen less than the loss it made a year before.

Sony aims to sell 10 mln LCD TVs globally in this fiscal year.

The Sony Ericsson cellphone venture made pretax profit of 150.9 bln yen, up from 59.3 bln yen the year before.


Previous
Next
Prestige Opts for DaTARIUS DaTABANK        All News        WinHEC 2007: Windows "Longhorn" Server Becomes Windows Server 2008
No Blu-Ray Option For Xbox 360     Games News      Microsoft Sets Launch Date for "Halo 3" Game

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Entertainment to Start Vinyl Record Production
Sony Xperia XZ Premium Flagship And Xperia Touch Projector will Cost You a Fortune
Sony Chief Promises Return to Profitability
Sony Returns to the OLED TV Market With New Models
Image Sensors, Batteries And Playstation Boosts Sony's Profit
Sony Launches The a9 24MP 20fps Full-frame Sports Camera
Sony Commercializes High-Sensitivity CMOS Image Sensor for Automotive Cameras
E Ink and Sony to Establish a Joint Venture to Operate Electronic Paper Display Business
Sony Introduces Extended Life Solid State Drives
MWC: Sony Adds Four New Photo-centric Smartphones To X-series
Sony Unveils Pricing And Availability Of 2017 4K HDR Ultra HD TVs And Ultra HD Blu-ray Player
Sony Develops the First 3-Layer Stacked CMOS Image Sensor with DRAM for Smartphones

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .