Friday, July 25, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Tablet Market Grows in Second Quarter
The Pirate Bay Goes Mobile
ASUS Announces Strix DSP, Strix Claw, Strix Tactic Pro and Strix Glide Series
China Telecom to Offer The Xbox One System
Thermaltake Debuts the Water 3.0 Ultimate All-In-One Liquid
HP Pavilion 10z Laptop Uses An AMD Mullins Processor
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Sony Settles 2011 PSN Hacking Case
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Games > Sony Pr...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, May 16, 2007
Sony Profit Falls 68 pct on PS3 Start-up Costs


Sony's operating profit tumbled 68 pct to 71.8 bln yen in the fiscal year ended March because of huge start-up costs for its PlayStation 3 game console.

However, the company expects earnings to rebound in this fiscal year as losses at its game unit narrow and it sells more of its flat-screen televisions.

Sony said its net profit had risen 2.2 pct to 126.3 bln yen in the last fiscal year because of healthy contributions from cellphone maker Sony Ericsson and lower restructuring costs.

Its revenue increased 10.5 pct to a record 8.29 trln yen, led by strong sales of its Bravia liquid crystal display TV sets and its Cyber-shot digital cameras.

Sony chief financial officer Nobuyuki Oneda told a press conference: 'As we set a suggested retail price for the PS3 at a level below the production cost for a strategic reason, the game division suffered a big loss.'

He added: 'The huge recall cost for our PC rechargeable batteries also weighed heavily on profitability.'

The company's game division made an operating loss of 232.3 bln yen in the last fiscal year, reversing the profit of 8.7 bln yen it made in the year before.

It missed its target of selling 6.0 mln PS3s in the last fiscal year, managing to deliver only 5.5 mln since the product was launched in November, despite heavy marketing efforts.

Sony aims to sell 11 mln PS3s globally in this fiscal year.

'Although it seems to be difficult to fully turn around the performance at the game division in the current fiscal year, increased sales of the PS3 should help narrow losses here notably,' Oneda said.

He said the launch of a more cost-efficient PS3, using 65-nanometer process technology, was the key to success for the game division. Sony now makes the PS3 with 90nm process technology.

The company's TV segment made an operating loss of just 22.5 bln yen, 74 bln yen less than the loss it made a year before.

Sony aims to sell 10 mln LCD TVs globally in this fiscal year.

The Sony Ericsson cellphone venture made pretax profit of 150.9 bln yen, up from 59.3 bln yen the year before.


Previous
Next
Prestige Opts for DaTARIUS DaTABANK        All News        WinHEC 2007: Windows "Longhorn" Server Becomes Windows Server 2008
No Blu-Ray Option For Xbox 360     Games News      Microsoft Sets Launch Date for "Halo 3" Game

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Settles 2011 PSN Hacking Case
Sony Xperia Z3 Specs Leaked
Sony Invests in Image Sensor Production
Sony Failed To Pay Web Hosting Bills
New Sony Software Upgrade For Xperia T2 Ultra
Sony Xperia Z2 Tablet Comes Exclusively On The Verizon Wireless Network
Sony Launches The Xperia C3 For Selfies
Sony Recalls VAIO Flip PC Laptops Due to Fire Hazards
VAIO Computers Return To The Japanese Market
Sony and Vue Entertainment To Offer First live 4K Streamings of FIFA World Cup Matches
Sony Pictures Television To Buy CSC Media Group
Sony Releases New Portable Gadgets

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .