Thursday, December 18, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook And Android Top Digital Trends For 2014
Your Next Car Could Have Android Inside
North Korea Linked To Recent Sony Hacking
Sony Global Education Established
CEA and Japan Audio Society to Jointly Promote Hi-Res Audio
Intel, IBM Follow Different Strategies On 14nm FinFET
Toshiba Announces 6TB Enterprise Capacity HDD Models
WebOS 2.0 Smart TV Platfom To Debut At CES
Active Discussions
The Leading Fifa 15 Coins saler
Windows xp
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
 Home > News > Mobiles > Movies ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 15, 2007
Movies on the Small Screen


BARCELONA, Spain--Six independent filmmakers debuted their made-for-mobile movies at the 3GSM World Congress on Monday

In November, Robert Redford's Sundance Film Institute and the GSM Association (GSMA) commissioned six filmmakers to produce five films exclusively for distribution on mobile handsets. Each was to be about three to five minutes in length.

While movie trailers and other videos have been shortened and shrunk for the tiny screen, the purpose of the program between Sundance and the trade group was to allow independent artists the freedom to create short films without the constraint of trying to make them marketable to a particular audience.

"It's very different from previous iterations of mobile TV," said Bill Gajda, chief marketing executive for the GSMA. "There have been mobisodes and trailers, but they were designed to make you watch more TV or buy a ticket for a movie."

The directors, who have previously screened movies at the annual Sundance Film Festival in Park City, Utah, were given $20,000 and asked to be as creative as they liked.

The result was five very different films. Jonathan Dayton and Valerie Faris, who have been nominated for an Academy Award this year for their feature film, Little Miss Sunshine, produced a mobile film called A Slip in Time, a motion study of slapstick comedy.

"This is a new medium with a lot of challenges that we are all just beginning to explore," Dayton said. "But what is exciting is that you have a couple more billion screens to show your movie."

John Cooper, director of programming for the Sundance Film Institute, said it was important to get independent funding for these initial films so artists could experiment with the medium.

"It can be very limiting when you're thinking about where the money is coming from to make this work," he said. "Creativity can be squashed before you've had the chance to examine the medium. We wanted to use this moment in history to get people we know to play around with it."

Today in the U.S. market, consumers sign up for data packages on top of their monthly voice fees to get access to video clips. Sprint Nextel offers three data packages for $15, $20 and $25 per month. Verizon Wireless has a service it calls V Cast that costs $15 per month, or $3 for the day.

But making movies especially for mobile phones will likely cost more than repurposing content that has been developed for a different medium. Some operators have suggested adding advertisements to video clips to help subsidize the cost.

Maria Maggenti, one of the filmmakers, who created Los Viajes de King Tiny--the story of a small dog who takes off by himself while his owner is at work--expressed reservations about adding advertisements to mobile movies.

"I would love to make another short film," she said. "But what I fear is that the medium might be used for advertising. And I don't want to be a part that."

GSMA's Gajda said he sees people eventually paying for premium content outright.

"Seven billion dollars was spent last year on ringtones," he said. "And if people can pay $7 billion for ringtones, I think there is a market to expand the mobile video market. At the end of the day, people will flee to quality."

The five films are being shown exclusively at the GSMA's Congress this week with wide distribution to mobile audiences beginning February 15. For more information about the films, visit www.sundance.org/globalshortfilms


Previous
Next
Nokia E90 Coming Soon        All News        Motorola Rizr Z8 Introduced
Nokia E90 Coming Soon     Mobiles News      Motorola Rizr Z8 Introduced

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung Introduces Milk Video For Its Galaxy Devices
Mobile Phone Sales Declined in 2012
LG Releases QuickMemo Feature For OPTIMUS L-Series Smartphones
Samsung Set To Unveil New Galaxy S Flagship Smartphone On May 3
LTE Smartphones Will Device IP Royalties Higher in 2012
GALAXY Note Reaches 5 Million Sales
Smartphone Makers Sued Over Screen Patent
Samsung Claims It Sells More Than 300 Million Mobiles in 2011
Games Dominate America's Appetite for Mobile Apps
Nissan, NTT DOCOMO and Sharp Jointly Develop First Mobile Phone with Built-in Intelligent Key
Gartner Says Worldwide Mobile Phone Sales Increased 12 Percent in Q2 2008
Nokia N78 Launched in the U.S.

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .