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Tuesday, November 07, 2006
Sony SXRD(TM) Sets a New Standard for Home Theatre Technology

Originally developed for professional cinema projection, Sony SXRD - Silicon X-tal Reflective Display - delivers the picture quality that home cinema enthusiasts have been waiting for.

"Sony SXRD is perfect for the movie-lover intent on bringing cinema home," says Nathalie Muijtjens, Senior Manager, TV Marketing Europe, Sony Europe. "Our projectors and large screen Micro Device Projection TVs create pictures up to 300 inches across. On this scale, image quality is paramount. With Sony SXRD, there is no pixel grid so the image is smooth, like the cinematic original. The fine detail is there, the colour fidelity is there and the picture handles rapid movement particularly well. It's easy for the heart and the head to agree on this one."

Sony SXRD is the key technology behind selected Sony Full HD (1080p) Home Theatre projectors and BRAVIA Full HD (1080p) Micro Display Projection TVs. These include the QUALIA 004 and EISA Award winning VPL-VW100 projectors, and the 55-inch BRAVIA A-Series TV. Now, the range of Sony SXRD products is growing further with the recent introduction of the VPL-VW50 projector and the 70-inch BRAVIA R-Series TV.

What makes Sony SXRD so special is its radical design where the silicon backplane contains the driving circuitry that controls the liquid crystal matrix. Normally this would be routed between the pixels, creating a grid pattern which is visible as the infamous 'screen door' effect in the image itself. Without this grid of control circuitry, the tiny 7?m pixels can be very close together - just 0.35?m apart. The result is a picture of unparalleled cinematic-style smoothness and detail.

Contrast and brightness are vital elements of the image too. In BRAVIA Micro Device Projection TVs the outstanding contrast ratio of the SXRD panels is further enhanced by the Cinema Black Pro function to deliver the ideal combination of deep black and bright white simultaneously which results in exceptionally high contrast ratios up to 10,000:1. Whatever you are watching, Cinema Black Pro ensures that it looks its absolute best. The Home Theatre projectors feature a similar technology called Advanced Iris 2 which is capable of automatically adjusting itself to the characteristics of the film itself, scene by scene, ensuring outstanding quality. The combination of Sony SXRD and Advanced Iris 2 yields a huge contrast ratio of up to 15,000:1, the largest of any home projector currently available.

An exceedingly quick response time of a mere 2.5ms yields a crisp, fast moving image, which is why Sony SXRD is perfect for handling high-speed movie and sports action with complete fidelity. Put this together with the enhanced picture quality and you hit a new level in home cinema quality. Full HD (1080p) Home Theatre projectors and Micro Display Projection BRAVIA TVs featuring Sony SXRD use RGB spectrum-splitting and a triple panel array to create the final image. This 'one panel per colour' approach yields excellent high-precision colour reproduction with absolutely no colour breaking - another reason why Sony SXRD is ideal for perfectionists.

Sony SXRD is a true Full HD (1080p) technology so it's completely ready for the future. Sony SXRD offers a native resolution of 1920 x 1080 in anticipation of the time when 1080p is the connoisseur's choice of HD format for home cinema.

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