Friday, November 27, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
SK Hynix Rejects Chinese Take-over Offer
New Huawei Mate 8 Smartphone Launched With Kirin 950 Inside
Samsung's New DDR4 with TSV Gives a Boost To Data Centers and Servers
New Raspberry Pi Zero Is A $5 Tiny Computer
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Mobiles > LG Elec...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, September 01, 2006
LG Elec Bets on Chocolate Effect

LG Electronics said it aimed to recover some of its lost market share in the European mobile phone market through strong demand for its "chocolate" phone which had improved the strength of its brand.

"There's 'Before Chocolate' and 'After Chocolate'. 'Before Chocolate' LG was seen as an affordable brand. With the product we increased our brand awareness quickly and it gave us confidence to go to (mobile telecoms) operators and position a GSM phone in the high tier," Dominique Oh, vice president for LG's European mobile phone business, said in an interview.

"Our target is to increase our market share. I think it's possible thanks to the 'chocolate' effect," he added.

LG's handset business lost market share in the second quarter, with sales slipping to 15.3 million units from 15.7 million a quarter earlier, while bigger competitors Nokia , Motorola and Sony Ericsson increased shipments significantly as a result of hit phones like the thin RAZR and the Walkman music phone.

The chocolate phone, a thin slider with a touch keypad and a shining dark cover, had a limited impact on second-quarter sales because it was only introduced in May.

"But there will be an effect in the second half," said Oh. LG said earlier it would sell at least two million chocolate phones in Europe in 2006.

BenQ Introduces the 10.1 Megapixel Digital Camera        All News        CMC Showcases Next Generation Blue Discs
Nero Mobile Makes Entertainment Portable     Mobiles News      Sony Ericsson to Further Develop Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
New LG Ray Smartphone Focuses On Photo Shooting
LG to Announce Its Mobile Payment System In December
LG Adds Google Play movies To Smart TVs
LG Watch Urbane Second Edition Launches Worldwide
LG Electronics Profit Skids Mainly Due To Smartphone Losses
LG G Vista 2 Coming Exclusively From AT&T On Nov. 6
Samsung Display Leads The UHD TV Panel Market
LG To Work With Intel on 14nm Mobile SoC: report
LG Display Q3 Profit Declined
LG G Vista 2 Heading To AT&T
Samsung Display, LG Display, Showcase Future Products At IMID 2015
LG Electronics Applies For The 'G Pay' Trademark

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .