Saturday, August 29, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
IFA 2015: What We Know So Far
Acer Liquid Z410 And Liquid Jade Z Phones Released
Huawei Honor Phones Coming To Europe
AMD Radeon R9 370X Graphics Card Launched In Asia
Nokia Agrees on 'Shanghai Bell' Joint Venture with China Huaxin
Apple Debuts at the Number Two Spot In Wearables Market, Behind Fibit
Microsoft's Lumia 950 and 950 XL Windows 10 Smartphones Leaked Online
Facebook Says It Has One Billion Users Per Day
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Mobiles > LG Elec...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, September 01, 2006
LG Elec Bets on Chocolate Effect


LG Electronics said it aimed to recover some of its lost market share in the European mobile phone market through strong demand for its "chocolate" phone which had improved the strength of its brand.

"There's 'Before Chocolate' and 'After Chocolate'. 'Before Chocolate' LG was seen as an affordable brand. With the product we increased our brand awareness quickly and it gave us confidence to go to (mobile telecoms) operators and position a GSM phone in the high tier," Dominique Oh, vice president for LG's European mobile phone business, said in an interview.

"Our target is to increase our market share. I think it's possible thanks to the 'chocolate' effect," he added.

LG's handset business lost market share in the second quarter, with sales slipping to 15.3 million units from 15.7 million a quarter earlier, while bigger competitors Nokia , Motorola and Sony Ericsson increased shipments significantly as a result of hit phones like the thin RAZR and the Walkman music phone.

The chocolate phone, a thin slider with a touch keypad and a shining dark cover, had a limited impact on second-quarter sales because it was only introduced in May.

"But there will be an effect in the second half," said Oh. LG said earlier it would sell at least two million chocolate phones in Europe in 2006.


Previous
Next
BenQ Introduces the 10.1 Megapixel Digital Camera        All News        CMC Showcases Next Generation Blue Discs
Nero Mobile Makes Entertainment Portable     Mobiles News      Sony Ericsson to Further Develop Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
LG Develops Full-Size Keyboard For Pockets
LG Releases New OLED TVs In The U.S.
LG Upgrades The G Pad 10.1 Tablet
LG Expands Its Wireless Audio Product LineUp At IFA
LG Relases Mid-Range Tone Ultra Bluetooth Headset Series
LG Display To Heavily Invest In OLED
LG To Offer Hi-Fi Music Service
LG, Google To Promote Mobile Payment System
LG Electronics 2Q Profit Slumps On Weak TV, Smartphone Sales
LG Display to Invest in OLED Panel Line for Flexible Displays
New LG TONE Active Headset Could Ber Your Workout Partner
LG Electronics Denies Take Over Rumors By Google

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .