Monday, January 22, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel: Stop Installing Security Patches Until Further Notice
Microsoft Takes On Chromebooks With Education Windows 10 Devices starting at $189
Opera Mobile Browsers Introduce Bitcoin Mining Protection
Amazon Store Let's You Walk Away Without Checking out
Facebook Admits it Could Harm Democracy
Facebook to Open Digital Training Hubs in Europe
U.S. ITC to Probe Samsung, SK Hynix, Lenovo Over SSDs
LG Won't Showcase New G Series Smartphone at MWC
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > LG Elec...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, September 01, 2006
LG Elec Bets on Chocolate Effect


LG Electronics said it aimed to recover some of its lost market share in the European mobile phone market through strong demand for its "chocolate" phone which had improved the strength of its brand.

"There's 'Before Chocolate' and 'After Chocolate'. 'Before Chocolate' LG was seen as an affordable brand. With the product we increased our brand awareness quickly and it gave us confidence to go to (mobile telecoms) operators and position a GSM phone in the high tier," Dominique Oh, vice president for LG's European mobile phone business, said in an interview.

"Our target is to increase our market share. I think it's possible thanks to the 'chocolate' effect," he added.

LG's handset business lost market share in the second quarter, with sales slipping to 15.3 million units from 15.7 million a quarter earlier, while bigger competitors Nokia , Motorola and Sony Ericsson increased shipments significantly as a result of hit phones like the thin RAZR and the Walkman music phone.

The chocolate phone, a thin slider with a touch keypad and a shining dark cover, had a limited impact on second-quarter sales because it was only introduced in May.

"But there will be an effect in the second half," said Oh. LG said earlier it would sell at least two million chocolate phones in Europe in 2006.


Previous
Next
BenQ Introduces the 10.1 Megapixel Digital Camera        All News        CMC Showcases Next Generation Blue Discs
Nero Mobile Makes Entertainment Portable     Mobiles News      Sony Ericsson to Further Develop Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
LG Won't Showcase New G Series Smartphone at MWC
LG Patents a Folding Smartphone
LG X4 Plus Smartphone Launches in Korea
LG May Shift Strategy on Smartphone Business
LG Woes CES Attendees With "OLED CANYON"
CES: LG Unveils 2018 OLED and SUPER UHD TV Lineup
LG Electronics Returns to Operating Profit
CES: LG Display's 65-inch OLED TV Can Roll Up Like a Newspaper
LG's First 4K UHD Portable Projector Debuts at CES
LG Expands its Robot Portfolio With New CLOi Robots
LG Display Signs OLED Supply Contract With Apple: report
LG To Showcase 8K OLED Display at CES

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .