Paced by anticipated sales of blue laser players, game consoles, PC drives, and related media, the blue laser disc technology market is expected to exceed $28 billion in sales in 2010, according to Santa Clara Consulting Group (SCCG).

Growth will be driven by six sub-segments, according to a report released today.

SCCG estimates that the game console segment, supported by sales of the PlayStation 3, will have the most important influence on the blue laser disc technology market, with more than half of the $2 billion in revenue for 2006. Content, including movies and games, will represent half of this market's revenues in 2010.

Other important markets expected to offer significant growth potential are blue laser technology players, with nearly $4 billion of sales in 2010; blue laser technology movies, with $3 billion of sales; blue laser technology game consoles, with $6 billion of sales; blue laser technology games, with $10 billion of sales; blue laser technology PC drives, with $4 billion; and blue laser technology blank media with $400 million of sales.