Thursday, April 24, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook Enjoys High First-quarter Revenue
Qualcomm Reports Less Than Expected 2Q Revenue
iPhone Sales Drive Apple's Record March Quarter Revenue
Travelling Through Time On Updated Google Maps
OnePlus One To Launch Next Month
LG Display Reports First Quarter Results
Toshiba Announces Canvio AeroMobile Wireless SSD
Global Chip Revenue Rises in 2013
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Digital Cameras > Panason...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, June 21, 2006
Panasonic to Launch First Digital SLR in July


Panasonic said on Wednesday it would launch its first digital SLR camera in Japan next month, intensifying competition in the high-end segment of the camera market now dominated by Canon and Nikon.

Digital single lens reflex (SLR) cameras use interchangeable lenses and are generally more expensive and offer better performance than simple point-and-shoot compact models.

Electronics makers are keen to get into the SLR market because SLRs yield fatter profit margins than compact models, which are much easier to produce but whose prices are falling due to an influx of low-cost makers.

Matsushita, the world's largest consumer electronics maker known for its Panasonic brand, said it would start selling its first digital SLR in Japan on July 22, one day after rival electronics maker Sony introduces its first SLR.

Although the launch timings are similar, their target customers are quite different, with Matsushita going after advanced amateur users, while Sony is looking more towards the volume segment of the digital SLR market.

Matsushita expects its digital SLR camera kit, which includes the body of the camera and a Leica lens, to sell for about 250,000 yen ($2,184), roughly double the price of Sony's.

"We target high-amateurs for this camera. We don't expect to get a large share," Matsushita Senior Managing Executive Officer Shunzo Ushimaru said on the sidelines of a news conference.

Ushimaru declined to say whether Matsushita would expand its digital SLR camera lines to include more affordable models.

"Be on the look-out for what's coming next," he said.

Following the Japan launch in July, Matsushita, which aims to double its global digital camera sales to 8 million units in the year to March 2007, plans to start offering the camera, called the LUMIX DMC-L1, in overseas markets by the end of August.

Matsushita expects the body and the lens to sell for around $2,000 outside Japan.

The Osaka-based company, which has been developing technologies and devices for digital SLR cameras jointly with Japanese precision equipment maker Olympus, targets global sales of 5,000 to 6,000 units a month.

Matsushita was the world's 10th-largest digital camera maker in 2005, with a market share of 3.2 percent, trailing far behind industry leader Canon and second-largest Sony, according to research firm IDC.

In the digital SLR segment, Canon held a 53.3 percent share in 2005 followed by Nikon with 28.3 percent.


Previous
Next
Intel Develops Tri-Gate Transistor for High-Volume Manufacturing        All News        Opera 9 Web Browser Unleashed
Ricoh Announces Caplio 500G Wide     Digital Cameras News      Hitachi Maxell Releases SDHC-compliant Card Reader

Get RSS feed Easy Print E-Mail this Message

Related News
Panasonic Solar Cell Achieves World's Highest Energy Conversion Efficiency
Panasonic Develops New Multi-Mode Wireless Communication Technology for Sensor Networks
Panasonic Introduces 4K Wearable Camcorder
Panasonic Space Player Combines Ambient Lighting With Video Projection
Panasonic Develops First Bamboo Plant Opal Loudspeaker
Panasonic Unveils To Toughpad Handsets At MWC
New Panasonic LUMIX GH4 Mirrorless Camera Shoots 4K Video
Panasonic Reports Operating Profit For 3Q 2013
Panasonic Unveils Personalized 'Beyond Smart' TVs At CES
Panasonic Announces 20-Inch Toughpad 4K Tablet
Sony and Panasonic Cancel OLED TV Partnership: report
TowerJazz and Panasonic To Create Joint Venture for Manufacturing Panasonic Products

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .