Monday, May 02, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
You Can No Longer Use Google In Cortana searches
HP Releases New Chromebook for Home and Office
AMD and Nantong Fujitsu Microelectronics Close on Semiconductor Assembly and Test Joint Venture
Google's Pichai Sees the End of Computers
Amazon Reports Strong Quarter
Sony Reports Loss But PlayStation Keeps Performing Well
Japan Display Showcase The Latest In Display Technologies In SID DISPLAY WEEK 2016
Strong Galaxy S7 Sales Keep Samsung's Profit High
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Digital Cameras > Sony En...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, June 06, 2006
Sony Enters Digital SLR Camera Market


Sony on Tuesday took the wraps off its first digital SLR -- a high-end camera that uses interchangeable lenses -- aiming to take on Canon and Nikon in the fastest-growing and most lucrative segment of the camera market.

Sony, which recently acquired the digital single-lens reflex assets of Konica Minolta Holdings , plans to launch its first SLR camera globally in July, and aims to grab at least 10 percent of the market in the business year to March 2007.

SLR cameras are generally more expensive and offer better performance than simple point-and-shoot compact models.

Sony is the world's second-largest digital camera maker behind Canon but all of its business has come from selling compact models, having lacked the history selling interchangeable lenses for film SLRs to warrant a push into digital SLRs.

Not having a digital SLR in its line-up has been a weak point for Sony as SLR cameras yield fatter profit margins than compact cameras, which are much easier to make and under intense price pressure due to an influx of low-cost makers.

Sony expects its digital SLR camera to sell for about 100,000 yen ($890) in Japan for the body only, and about 120,000 yen for a kit that includes the body and a lens.

That would put Sony's product at the lower-end of the digital SLR market but at the same time make it pricier than entry-level models from rivals Canon, Nikon, Pentax and Olympus that sell for under 100,000 yen.

Sony aims to ship 80,000 units of its digital SLR cameras a month initially. In April it forecast it would ship 15.5 million units of its compact digital cameras in the year to March 2007, up from 13.5 million a year earlier.

The new digital SLR camera has an anti-shake mechanism built inside the body of the camera, meaning the function to avoid fuzzy pictures works on any interchangeable lenses compatible with the machine.

Sony purchased a portion of Konica Minolta's SLR business earlier this year to enable its push into the market.

Sony's cameras will be based on Konica Minolta's Maxxum/Dynax mount system, meaning that existing owners of those lenses -- Konica Minolta sold about 16 million lenses over the years -- will be able to use them on Sony's SLR.

On top of those existing lenses, Sony will offer six types of new lenses at the time of the camera's domestic launch on July 21 and plans to boost the number to 21 by the end of the year, including three Carl Zeiss lenses.

Another Japanese consumer electronics giant Matsushita Electric Industrial Co. Ltd. , maker of Panasonic brand electronics, also plans to introduce its first digital SLR camera this year, gradually crowding the market.


Previous
Next
Pioneer to Delay Blu-ray DVD player Launch        All News        Hitachi Maxell and MKM Co-develop Next-gen DVD Recording Media
Hitachi Maxell Releases SDHC-compliant Card Reader     Digital Cameras News      Zoran to Power First Digital Camera with HDMI

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Reports Loss But PlayStation Keeps Performing Well
Sony Confirms Manufacturing Operations Disruptions Following Kumamoto Earthquakes
Sony's Second Generation Optical Disc Archive System Is Faster And Goes Up to 3.3 TB
Kyushu Quakes Trouble Japan's Economy
Sony Develops Ghost-catching Device
Sony Wants To Bring Playstation Games In Mobiles Through New Company
Sony’s New Life Space UX Line Comes To The U.S.
Sony Releases 2016 EXTRA BASS And h.ear And Series Lineup
Sony to Buy Michael Jackson's Stake in Music Unit
New Sony Everspan Library System Delivers Reliable Optical Disc Archiving For Data Centers
Sony Unveils "KOOV" Educational Kit for Robotics and Programming
New Sony HX80 Compact Camera Has 30x Zoom and Electronic Viewfinder

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .