Tuesday, February 20, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Say Hello to Google Pay
"Fox Nation" Streaming Service To Debut in 4Q
Hatch Entertainment to Use Qualcomm Centriq 2400 Processors For Cloud Gaming Service
Qualcomm Sweetens Offer for NXP
KT, Qualcomm and Samsung Achieve Multi-vendor 5G NR Interoperability on Path to Mobile 5G NR Trials
Sony to Build Taxi-hailing System
Samsung to Cut OLED Panel Production as iPhone X Demand Slows: report
Samsung Electronics Begins Mass Production of 30.72TB SSD
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Digital Cameras > Sony En...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, June 06, 2006
Sony Enters Digital SLR Camera Market


Sony on Tuesday took the wraps off its first digital SLR -- a high-end camera that uses interchangeable lenses -- aiming to take on Canon and Nikon in the fastest-growing and most lucrative segment of the camera market.

Sony, which recently acquired the digital single-lens reflex assets of Konica Minolta Holdings , plans to launch its first SLR camera globally in July, and aims to grab at least 10 percent of the market in the business year to March 2007.

SLR cameras are generally more expensive and offer better performance than simple point-and-shoot compact models.

Sony is the world's second-largest digital camera maker behind Canon but all of its business has come from selling compact models, having lacked the history selling interchangeable lenses for film SLRs to warrant a push into digital SLRs.

Not having a digital SLR in its line-up has been a weak point for Sony as SLR cameras yield fatter profit margins than compact cameras, which are much easier to make and under intense price pressure due to an influx of low-cost makers.

Sony expects its digital SLR camera to sell for about 100,000 yen ($890) in Japan for the body only, and about 120,000 yen for a kit that includes the body and a lens.

That would put Sony's product at the lower-end of the digital SLR market but at the same time make it pricier than entry-level models from rivals Canon, Nikon, Pentax and Olympus that sell for under 100,000 yen.

Sony aims to ship 80,000 units of its digital SLR cameras a month initially. In April it forecast it would ship 15.5 million units of its compact digital cameras in the year to March 2007, up from 13.5 million a year earlier.

The new digital SLR camera has an anti-shake mechanism built inside the body of the camera, meaning the function to avoid fuzzy pictures works on any interchangeable lenses compatible with the machine.

Sony purchased a portion of Konica Minolta's SLR business earlier this year to enable its push into the market.

Sony's cameras will be based on Konica Minolta's Maxxum/Dynax mount system, meaning that existing owners of those lenses -- Konica Minolta sold about 16 million lenses over the years -- will be able to use them on Sony's SLR.

On top of those existing lenses, Sony will offer six types of new lenses at the time of the camera's domestic launch on July 21 and plans to boost the number to 21 by the end of the year, including three Carl Zeiss lenses.

Another Japanese consumer electronics giant Matsushita Electric Industrial Co. Ltd. , maker of Panasonic brand electronics, also plans to introduce its first digital SLR camera this year, gradually crowding the market.


Previous
Next
Pioneer to Delay Blu-ray DVD player Launch        All News        Hitachi Maxell and MKM Co-develop Next-gen DVD Recording Media
Hitachi Maxell Releases SDHC-compliant Card Reader     Digital Cameras News      Zoran to Power First Digital Camera with HDMI

Get RSS feed Easy Print E-Mail this Message

Related News
Sony to Build Taxi-hailing System
New Sony Back-Illuminated CMOS Image Sensor Enables Global Shutter Function
Sony Announces Pricing for X900F and X850F Series 4K HDR Ultra HD TVs
Music and TV Sales Fuel Sony's Record Third Quarter Profit, Hirai to Step Down
Sony to Showcase New Creative and Technological Concepts at SXSW 2018
CES: Sony Presents New OLED TVs, Audio Products, Robot Car Image Sensors
Sony Unveils new Selfie Xperia XA2 and Xperia XA2 Ultra Smartphones
Sony Revives the AIBO Robot Dog
Sony Raises Earnings Outlook, as Camera Chips, TVs Fuel Recovery
Sony develops Remote-driven Electric Vehicle
Sony's New Full-frame α7R III Interchangeable Lens Camera Combines 42.4 MP Resolution and Speed
John Kodera Promoted to President and CEO at Sony Interactive Entertainment

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .