Monday, May 29, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Electronics Is Considering Adding Second 3D NAND Line in China
New 4GHz Predator DDR4 Memory Debuts at Computex 2017
ARM Launches New Cortex A75, A55 and Mali-G72 Processors to Power AI, VR Mobile Tech
ASUS Presents New ZenBook and VivoBook Laptops at Computex 2017
New Toshiba XG5 of NVMe SSDs are Using 64-Layer 3D Flash Memory
Sharp's President Confirms US Panel Plant Plan
Google to Retire the AlphaGo AI Program
Apple is Building AI Chip for iPhone
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 27, 2006
Microsoft to Buy In-Game Advertising Firm


Microsoft plans to pay between $200 and $400 million for the purchase of Massive Inc., a privately held company that places ads in video games, according to a Wall Street Journal report published on Wednesday.

A Microsoft spokeswoman said the story is based on rumor and declined comment. A spokeswoman for Massive also declined comment.

Clients of Massive, a two-year-old company which uses always-on Internet connections to place real-time ads in games, include Coca-Cola, Honda Motor. and other advertisers that are spending more and more money to advertise in video games.

In-game advertising offers the possibility to reconnect with the young male audience, which has been abandoning television and other traditional media in favor of the Internet and video games.

In an interview with Reuters in December, Massive Chief Executive Mitchell Davis said forecasts from a variety of industry sources call for real-time game advertising revenue to grow into a $3 billion-plus global market by 2010.

The new generation of in-game ads offered by Massive and rivals like Double Fusion allow advertisers to run campaigns for specific periods of time, rather than buying a slot that is hard-coded into a game. That means billboards and storefronts in games can change over time to more closely resemble the real world that some games attempt to recreate.

Double Fusion board member and spokesman Jonathan Epstein told Reuters that the deal would "confirm the inevitability of the in-game ad market" and set a price benchmark for similar acquisitions that may come in the future.

Video game publishers, who are struggling with rising game development costs, hope that in-game advertising will come to represent a meaningful source of revenue.

Massive's advertising partners include game publishers THQ Inc., Vivendi Universal's games unit, Take-Two Interactive Software Inc.'s 2K Sports, NCsoft Corp. and Konami Corp.


Previous
Next
BenQ BW1000 Triple Blu-ray Burner        All News        MSI Announces Intel Core Duo Based Server Solutions
Revolution Officially Called "Wii"     Games News      Viacom Acquires Game Company Xfire

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft's Beam Streaming Service Becomes "Mixer"
BUILD 2017: Microsoft Announces New Tools and Services to Help Developers Build More Intelligent Apps
Microsoft's Nadella Hints On A Possible Surface Phone
Microsoft Cloud Strength Highlights Third Quarter Results
Microsoft Says U.S. Foreign Intelligence Surveillance Requests Doubled
Microsoft Announces Patent License Agreement with Toyota
Adobe, Microsoft To Offer Solutions That Share Sales Data
Microsoft and Steelcase Present Concepts For The Future Workplace
Microsoft's Outlook.com Premium Emal Service Now Available
Microsoft To Give A Face Lifting To Windows 10 With 'Project NEON'
Microsoft Edge Will Soon Get New Features
Cloud Services Boost Microsoft's Sales And Profit

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .