Friday, August 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sony Offers New Smart Tennis Sensor
Microsoft to Announce Windows 9 on September Event: report
Acer Unveils New Chromebox CXI and Chromebook 11
Fraunhofer To Showcase The Future Of TV at IBC
Intel, Chunghwa Telecom Team up on Internet of Things
Sharp Launches 12-Mpixel CMOS Sensor for 4k Video
LG Delivers New Bluetooth Minibeam Projector, More L Series Smartphones
HP Reports Revenue Gain
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Games > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 27, 2006
Microsoft to Buy In-Game Advertising Firm


Microsoft plans to pay between $200 and $400 million for the purchase of Massive Inc., a privately held company that places ads in video games, according to a Wall Street Journal report published on Wednesday.

A Microsoft spokeswoman said the story is based on rumor and declined comment. A spokeswoman for Massive also declined comment.

Clients of Massive, a two-year-old company which uses always-on Internet connections to place real-time ads in games, include Coca-Cola, Honda Motor. and other advertisers that are spending more and more money to advertise in video games.

In-game advertising offers the possibility to reconnect with the young male audience, which has been abandoning television and other traditional media in favor of the Internet and video games.

In an interview with Reuters in December, Massive Chief Executive Mitchell Davis said forecasts from a variety of industry sources call for real-time game advertising revenue to grow into a $3 billion-plus global market by 2010.

The new generation of in-game ads offered by Massive and rivals like Double Fusion allow advertisers to run campaigns for specific periods of time, rather than buying a slot that is hard-coded into a game. That means billboards and storefronts in games can change over time to more closely resemble the real world that some games attempt to recreate.

Double Fusion board member and spokesman Jonathan Epstein told Reuters that the deal would "confirm the inevitability of the in-game ad market" and set a price benchmark for similar acquisitions that may come in the future.

Video game publishers, who are struggling with rising game development costs, hope that in-game advertising will come to represent a meaningful source of revenue.

Massive's advertising partners include game publishers THQ Inc., Vivendi Universal's games unit, Take-Two Interactive Software Inc.'s 2K Sports, NCsoft Corp. and Konami Corp.


Previous
Next
BenQ BW1000 Triple Blu-ray Burner        All News        MSI Announces Intel Core Duo Based Server Solutions
Revolution Officially Called "Wii"     Games News      Viacom Acquires Game Company Xfire

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft to Announce Windows 9 on September Event: report
Samsung, Microsoft Want To End Android Patent Dispute Soon
Sony, Huawei, Microsoft To Announce New Smartphones at 2014 IFA
Microsoft Releases 19-euro Music Phone
Microsoft Sues Samsung Over Royalty Payments
Microsoft Releases New Limited Edition Wireless Mobile Mouse 3500 With Master Chief from Halo
Microsoft Details Windows Phone 8.1 Update, Brings Cortana To New Markets
Microsoft Releases The Sharks Cove, A Raspberry Pi Alternative
China Starts Anti-monopoly Investigation On Microsoft
Microsoft's Profit Hurt By Nokia Acquisition, Plans Unified OS
Microsoft Is Shutting Down Xbox Entertainment Studios
Microsoft To Eliminate 18,000 Jobs

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .