Wednesday, June 03, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
HP's Futuristic 'Machine' Computer To Reach Software Developers Next Year
Samsung Licenses ARM's Mali GPUs
New Aquaris E5 HD Ubuntu Edition Smartphone Launches in Spain
Computex: ASUS Showcases Pen Stick PC Powered By A Cherry Trail CPU
Apple Is Recalling Beats Pill XL Speakers
IBM Buys Blue Box to Accelerate Open Hybrid Clouds
Yahoo Gives Advertisers Fraud Verification Tools
Fujifilm and imec Demonstrate Full-color Organic light-emitting diodes With photoresist technology for organic semiconductors
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 27, 2006
Microsoft to Buy In-Game Advertising Firm


Microsoft plans to pay between $200 and $400 million for the purchase of Massive Inc., a privately held company that places ads in video games, according to a Wall Street Journal report published on Wednesday.

A Microsoft spokeswoman said the story is based on rumor and declined comment. A spokeswoman for Massive also declined comment.

Clients of Massive, a two-year-old company which uses always-on Internet connections to place real-time ads in games, include Coca-Cola, Honda Motor. and other advertisers that are spending more and more money to advertise in video games.

In-game advertising offers the possibility to reconnect with the young male audience, which has been abandoning television and other traditional media in favor of the Internet and video games.

In an interview with Reuters in December, Massive Chief Executive Mitchell Davis said forecasts from a variety of industry sources call for real-time game advertising revenue to grow into a $3 billion-plus global market by 2010.

The new generation of in-game ads offered by Massive and rivals like Double Fusion allow advertisers to run campaigns for specific periods of time, rather than buying a slot that is hard-coded into a game. That means billboards and storefronts in games can change over time to more closely resemble the real world that some games attempt to recreate.

Double Fusion board member and spokesman Jonathan Epstein told Reuters that the deal would "confirm the inevitability of the in-game ad market" and set a price benchmark for similar acquisitions that may come in the future.

Video game publishers, who are struggling with rising game development costs, hope that in-game advertising will come to represent a meaningful source of revenue.

Massive's advertising partners include game publishers THQ Inc., Vivendi Universal's games unit, Take-Two Interactive Software Inc.'s 2K Sports, NCsoft Corp. and Konami Corp.


Previous
Next
BenQ BW1000 Triple Blu-ray Burner        All News        MSI Announces Intel Core Duo Based Server Solutions
Revolution Officially Called "Wii"     Games News      Viacom Acquires Game Company Xfire

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Showcases new Windows 10 Devices At Computex 2015
Toshiba Partners with Microsoft to Deliver New Internet of Things Solutions
Research Project Can Interpret, Caption Photos
Microsoft Cortana Coming To Apple and Android Phones
Microsoft, Salesforce Talks Stall On Pricing: report
Microsoft Project Reveals Method For Keeping Cloud Data Private
Microsoft May Bid For Salesforce
EU court Says Sky Sounds Like Skype
Microsoft Announces New Solutions For IT Professionals
Microsoft Uses Machine Learning To Guess Your Age
Microsoft Patent Describes Emotion Detecting Eyeglasses
Judge Rules in Favor of InterDigital in ITC Action Involving Nokia, Microsoft

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .