Oscar-winning Brokeback Mountain will be the first movie available for permanent download on the same day its DVD hits the shelves.
Two rival download services, Movie Link and CinemaNow, announced on Monday that they will offer blockbuster downloads just as they become available in video stores.
Internet video-on-demand company Movie Link is jointly owned by Hollywood's five top studios: Paramount Pictures, Universal Pictures, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Warner Bros and Twentieth Century Fox.
Movielink customers can create their own permanent digital film library of films, which can be viewed on up to three personal computers as well as stream them around the home via a network, in addition to downloading rented films for 24 hours.
While the purchases can be backed up to a DVD, customers are not permitted to burn the movies for watching on a DVD player.
The Wall Street Journal reported Monday that negotiations were in the works to figure out a copy protection system that would eventually make this possible.
Major titles that will soon enjoy same-day DVD and online release include King Kong, Good Night, and Good Luck, Walk the Line and Harry Potter and the Goblet of Fire.
Movielink's ew releases will cost between $20 and $30 per download. Older movies would start at $9.
CinemaNow's offering also announced on Monday is different, given the agreement is only with Sony and Lionsgate. In the second place, movies purchased through CinemaNow would only be viewable on one computer and cannot be backed up to DVD.
CinemaNow, began allowing downloads of films from independent Lions Gate Entertainment and Sony. CinemaNow will sell digital download versions of more than 85 films from Lions Gate, the independent studio behind Crash.
Movie titles on CinemaNow will range from $10 to $20 USD per download.