Latin diva Shakira will represent Panasonic's audio visual products in Latin America.

Panasonic today announced an advertising and promotional agreement with Grammy Award winning singer and songwriter Shakira.

According to the one-year agreement, she will serve as the spokesperson for Panasonic audio visual products including LUMIX digital still cameras and VIERA flat panel display TVs for the Latin American market. Panasonic will start featuring Latin pop icon in print and TV advertising and point-of-sales posters from this April.

Shakira will first appear in advertisements for new models of LUMIX digital still cameras, which feature Panasonic's own MEGA O.I.S (optical image stabilizer).